share media committee yesterday informed of 31 suspected illegal TV shopping ads, including three suspected illegal advertising by CCTV “healthy way” Moderator Chang “endorsement”; “good to enjoy shopping and Tianjin Dagang two shopping channel has also been named.

According to the recent monitoring of share media committee, individual stars and celebrities intentional violations. Such as TV shopping ads done by CCTV host Chang is also the Shido 100 ringworm tablets, medicines Medicines chaired by Wang Yang 701 (turmeric psoriasis tablets) video ads, contain the scientific efficacy of that assertion or guarantee, and the use news interviews, celebrity recommended the ban of the patients’ own experiences and expert testimony.

In addition, 31 kinds of illegal TV shopping ads, share media committee also found that Murphy, Zhongxiang, Li Jindou celebrities, after investigation, found that companies did not obtain the authorization of these celebrities several names per capita is in without the knowledge of enterprise design. ” Some stars for the enterprise is the brand endorsements, but was privately compiled into a TV shopping ads induce the consumers.

of the suspected illegal advertising, to take ordinary products, health food flicker consumers a lot of people. Like the living heart of the medical device 808 acupuncture video advertising, claiming that 1-2 months to bid farewell to coronary heart disease, angina, arrhythmias, and myocardial ischemia heart disease. According to the investigation, the state approved product is scraping plates, and TV shopping a “packaging” and became capable of curing to save the heart of acupuncture, on suspicion of false propaganda.

id=”content”> there are weight loss products “enjoy shopping channel broadcast Tingmei 308 powerful slimming combination of TV shopping ads, claiming that both men and women from the old to 10 days Waist circle, 30 days round face variable oval face, breaking away from the moon face, legs of the elephant, lion hip, bucket waist. According to the investigation, the product lot number is “health food key word, date of approval in 2002, 10 years later, this batch has expired, the quality of the product how much protection?

media shopping has long been so chaotic, mainly the lack of industry standards and regulations of the escort. Media shopping industry standards approved by the Commerce Department, according to share media committee has been officially approved, share media committee plans to be completed this year. The standards will be related to the TV shopping, radio shopping, online shopping, media, print media, shopping, catalog shopping, mobile shopping and other fields.