- May 24, 2012 08:25
- Source: Beijing Times
- : Hubei Jia Liu Leitao Jiang cloud flower yellow the Fifi cold Yu Cao Jin Li Linlin
- Photo News
roll, the automobile market. Automobile market soared tenfold in 2001-2011 golden years, we sincerely look forward to the opening of the second golden years: the second golden years should belong to the owners and potential owners – we look forward to higher quality vehicles. look forward to more advanced technology, and look forward to more human traffic policy, and look forward to a more service-conscious car prices, and look forward to a more rational price, and look forward to more transparent and standardized after-sales and look forward to a more civilized driving behavior and look forward to a variety of car culture … … we are keen to manage, we are obsessed with riding. We use the new decade, a new starting point “combing the complete chain of the automotive industry, from technology research and development to production and sales, from parts to the vehicle; we look to the future of the car in the new decade, more the pursuit of a more ideal. We have always believed: the car is your intimate partner.
localization will take some time
2011, China’s auto market to refresh the global history, with annual production and sales figures of 18.4 million new cars reelection as the world’s automotive consumer. While car sales easily won, however, China has always failed to forward first-class automotive powerhouse, the reason no core automotive technology, the lack of a strong local component suppliers are not unrelated.
At present, the provisions of the shares of the joint venture vehicle requirements, but then the field of foreign investment in auto parts There is no limit to the Bosch, Denso, Continental and other parts of the top 20 enterprises in China, almost all have a number of plants, independent car prices for the domestic joint venture car prices from the supply of engines, transmissions and other core components to the air conditioning, wipers, and other consumable parts. A foreign auto test development company CEOs, the region of the core components of the engine, transmission, ABS, automotive electronic control units, foreign parts proportion up to 90% of the transmission field, for example, the technical level of domestic enterprises stay in the field of manual transmission only and have not been able to develop to create a automatic transmission.introduction, since the accession to the WTO when the release of parts equity ratio limit, domestic parts enterprises have been unable to foreign investors comparable to
auto analyst Jia Xinguang. Experts believe that the optimistic attitude, Chery, Geely and other independent brands continuing commitment to the efforts in the engine, transmission, and with the changes of the automobile companies, local parts suppliers will continue to grow, but takes a long time.
□ industrial policy
encourage the progress of automotive technology
growth and the rise of the
China’s automobile market can not do without the support of industrial policy, which is almost the current consensus of the automotive industry. Capital gains tax rate, the car to the countryside “,” TM “industry policy was an important tool to push up the automobile market aspirations to the world. After the withdrawal of the policy, in 2011 the market has plummeted, the growth rate fell from 30% to 10%.
“12th Five-Year marks the beginning of years later, economic growth by policy to stimulate the orderly transition to autonomous growth, the policy is also increasingly showing respect for the characteristics of the market. Asian City, deputy general manager of Jing-Hui Yan, policy interventions will be the largest variable in the next 10 years, the auto market, auto industry will show what kind of outlook will depend largely on industrial policy. National macroeconomic policies, the policy of the automotive industry from in order to promote automobile consumption, mainly in order to encourage the advancement of automotive technology. The next decade, the industrial policy will guide the use of car and fuel-efficient car.
the future of the automotive industry the biggest challenge in the field of new energy vehicles, the State Council recently decided to arrange 60 billion yuan to support the promotion of fuel-efficient cars of 1.6 liters or less, to promote the consumption of small-displacement fuel-efficient cars. With the support of industrial policy in this market segment will be more consumer interest. In this regard, senior automotive industry analyst Jia Xinguang said that the new energy subsidy policy needs long-term planning and rational implementation of the incentives introduced by the state can not just short-term behavior. The auto industry bigger and stronger, long-term stable policy support.
□ automotive technology
high-tech comprehensive under extension
car to enter the Chinese family, but recent decades, but the Chinese consumer is lucky, because in the past decade, the car in terms of energy saving and environmental protection, intelligence and security have made unprecedented progress.
now hybrid is no longer uncommon vocabulary, electric cars do not burn oil horizon. Traditional engine cars, generally accompanied by a 6-speed, 7 speed or 8-speed automatic transmission, who is driving a four-speed automatic transmission vehicles are embarrassed to greet with others.With the further implementation of the relevant energy saving policies, the fuel injection is now only a few car firms to grasp, small-displacement turbocharged engine, dual-clutch gearbox will be everywhere. As for electric vehicles, subject to mileage and other factors in the short term will be difficult to replace the traditional internal combustion engine vehicle, but at least is expected to become a stylish and economical means of transport of urban white-collar groups.
At the same time, new cars rolled off the production line in the future will become more intelligent. Studies have shown that from 1989 to 2005, the proportion of electronic equipment in the vehicle manufacturing costs by 16% to 30%. Intuitive consumer experience, ABS, airbags, electric sunroof, automatic headlights and the like configuration is not uncommon, automatic air conditioning, navigation and infotainment system is also not surprising. Done right, the adaptive cruise control, yaw correction, automatic braking, automatic parking now only limited to luxury cars, electronic aids, over the next decade can appear in the $ 150,000 class family cars.With the use of new materials such as aluminum, magnesium, automotive engineers are expected to vehicle weight reduced by 10%, body rigid, but will be further improved. In addition, side airbags, curtain airbags will be with the cost reduction and a large area of popularity.
□ OEMs merger and reorganization is a major trend
more than ten years of market-oriented development of China’s automobile market has become the world’s largest auto market. Automobile plant to survive in this market from the fledgling growth as global predators. The top ten list of 2011 global auto companies have begun to appear on China’s Automotive Group.
the past decade, China’s automobile industry is the most brilliant in this difficult to replicate the glory of the Chinese market has emerged a large number of auto companies, including six car group with the foreign-funded joint venture company. At the same time, the state encouraged the national industry, private capital own-brand car companies have begun the birth. In addition, more than in the joint venture business, in order to stir up the burden of big brother, the Group is the accumulation of joint ventures to develop its own brand.
development so to today, do not include vehicle tuning, including the country has nearly 200 vehicle manufacturers. Market is limited incremental, gradually a large number of auto companies. From cost savings, to avoid waste of resources point of view, the relevant ministries as early as 2009 issued a document to the merger and reorganization of the auto companies to make a clear deployment.
Since then, the Guangzhou Automobile Group in the merger and reorganization to make positive example, has reorganized the Hunan Changfeng and Zhejiang Gio. But in recent years a number of corporate restructuring frictions and contradictions, shaped from the state of appearance together many exist. Senior Project Manager, Roland Berger, Zhang Junyi an interview with reporters, said China automobile enterprise merger and reorganization of local government economic barriers, running it is difficult. However, at the national level, in order to avoid waste of resources, cost savings, increased industrial concentration, merger and reorganization of the auto companies is inevitable road.
in February this year, the State Council issued a document to refer the merger and reorganization of the auto companies. Since 2009 a new round of merger and reorganization of the wind blew again, even if through the clutter of merger and reorganization, but this is a trend to change.
□ consumer trends
diverse market is gradually formed
In the past less than a decade, the auto consumption market in China shocked the world speed rise. National car sales in 2002 was only 3 million and his money are soon parted, 2009, with 13.6 million results for the first time ranks the world’s largest auto market last year has been close to twenty million. There is no doubt that the car is no longer an unattainable luxury.
unique consumer trends are gradually taking shape. The law-abiding, sedans is no doubt that the mainstream consumer, but the big man always sell much more than a small head. In order to gain more space on the competitiveness, even first-tier luxury brand are exceptional for the great potential in emerging markets launched long-wheelbase.
At the same time, the hatchback finally got to a stage victory, and SUV models showing the ascendant. However, comparison of the mature automobile consumer market is more diversified with the class of motor vehicle, the Chinese automobile market is clearly there are two short board – mini-car and MPV. The former although with fuel consumption, parking facilities, etc., but if the limit licensing policy in a second-tier cities to spread its prospects for survival is clearly worrying. While the latter was able to take this opportunity to become very popular.
This is by no means groundless. Touran footprint than Sagitar, but it can provide better vision, more spacious seven-seat driving difficulty and did not increase, the pragmatic ideal for families. However, users of the initial purchase, this car is clearly not enough decent. When these consumers after three to five years, triggered a new round of transfer tide outbreak, the MPV spring will come.
□ car rental
scale management of rapid growth
In 2010, Legend Holdings announced the will of the China Auto Rental injection of 1 billion yuan, is the investment behavior of the Lenovo Group, the public’s attention focused to the car rental was relatively unknown industry up, and the resulting car rental price melee of the consumer concept of guidance and follow-up caused by car rental industry, standardized operation constantly seen the news media, the car rental industry, has long been a mature industry in a foreign country is to continue to affect and change domestic consumption concept and way to travel.
as early as 1989, China’s first car rental company was established in Beijing. After 20 years of exploration and practice, China’s car rental has entered the growth stage. At the end of last year, China has more than 5,000 car rental companies, rental car more than 100,000. Although car rental companies in China has long been the, but the ownership of the leased vehicle, the scale can not be compared with the U.S. and European markets, in more than 5,000 car rental companies, with more than 300 rental vehicle business is only about 20, in which Shenzhou car rental, with 29,000 new cars, and this figure is compared with the car rental company in the United States is few and far between.
scale is small, small vehicles, poor chain of apparent regionalization, legal norms is not clear that the important issues facing the car rental industry. Senior engineer Zhang Yibing of China Road Traffic Transport Association, the China’s car rental industry has entered a rapid growth stage, the relevant state departments are being standardized to the car rental industry to do the appropriate discussions and the introduction of relevant laws and regulations. The direction of development of the car rental scale, to the United States, for example, the existing hundreds of million rental cars in the United States, the top four car rental companies occupy 95% of the number of vehicles. 2011 Ministry of Transport, “promote the healthy development of the car rental industry,” proposed “to guide large-scale network, and brand development,” that “the next 5-10 years, is the important period of development of China’s car rental car lease development trends will be the big rental companies will have a small company acquisition or merger, and survival of the fittest to achieve large-scale operation of the car rental industry.
□ used cars
market ushered in the golden years
in 2011 is considered to be a used car the first year, the used car trading volume reached 4.4 million, Beijing, Shenzhen, new and used ratio reached 1:1, the used car industry began a qualitative change. In the next few years, this change will be more obvious, the main trends are: specialization, scale and brand.
second-hand car trading network platform “car easy to beat,” CEO Yang Xue Jian told reporters that the expected domestic second-hand car trading volume will reach 10 million in 2015, 2020, new and used ratio will reach 1:1, is the signal close to the mature markets abroad. Second-hand car industry development in China for 10 years, Internet technology has been the history of 20 years of growth, this and other countries are very different. The development of second-hand car in China, with the popularity of mobile Internet technology, the breakthrough time and space limitations, to reduce the tedious process, and now Taobao, Jingdong, sitting in front of the computer, to complete the transaction of second-hand car. Through third-party network trading platform for consumers to car dealers link provides a price reference, the maximum protection of the interests of consumers.
Yang Xue Jian also said that around Beijing city policy move by the relevant limit, but it also created a possibility for the used car flow to further the city, as the operation matures over the next five years, that is, used cars in circulation situation, 34 cities, a city in vehicles into the next decade, domestic second-hand cars are expected to flow to other countries in Southeast Asia. Move around Beijing limit, I believe that next year there will be more favorable policies to further accelerate the process of circulation of the country, when the city and moving out of proportion should be maintained at about 4:6. The evaluation criteria in the past decade, the used car has been to give consumers the feeling of sense of lack of good faith in the future, second-hand car just like home appliances now, there is a corresponding standard, consumers selling cars or buy a car, the detection process is open and transparent. The same time, the used car business branding services, quality of service will determine whether the consumer was an important measure of trust used car companies.
□ auto finance
auto loan to expand coverage
With the popularity of cars, the auto finance and gradually get more and more recognized by consumers. Consumer choice auto finance program, in fact, is the car to choose the way of consumer loans. There are two main ways in the country, car loans, bank loans (including credit card loans), while another is through the auto finance company loans.
compared to car gold
financial companies, bank loans are generally lower interest rates, but the need to provide collateral threshold for the many consumers out. Thus, the credit is more flexible, and the threshold lower auto finance company to become the new choice of many consumers to buy cars.
foreign automotive finance company set up earlier, gradually mature domestic auto market, auto finance companies have begun to emerge after 2000. Including SAIC-GM, Toyota, Volkswagen, BMW and other car manufacturers in China, the auto finance company for the purchase of the brand
consumers and dealers inventory financing and other financial loan services.According to Toyota Finance Corporation staff, consumer credit is more widespread consumer acceptance, not only consumers 80 and 90 other people is also growing accept credit consumption. Data show that Toyota Motor Finance Corporation in 2006 as a whole, business is less than 5000 single, annual business now has reached 100 000 single; five years ago, the company’s credit penetration is less than 2%, now has more than 10%, the future of this The data will be further enhanced.
Thus, the next decade, the auto finance business will be more popular and diversified, the auto finance company is not only oriented brand, with the expansion of the scale will cover more brands.
□ after-sales areas far more than the “maintenance”
extension of the current rapid development of information technology, service areas are unknowingly expanded. The mention of aftermarket remembered the era of the “maintenance”, “maintenance” services will be ten years later a fundamental shift in information services and more practical technology will be used in the process of using consumers to buy vehicles.The senior Comments
industry division guxinguang said, in the last decade, the vehicles in China become a common means of transport from a dream enhance ownership so that the increasingly high demand on the sale. Expected over the next decade, information management and technology services will be the after-sales areas of the most important part of, including the concept of “pre-repair, that is, control risks, in advance rather than waiting for problems to fix. In a foreign country can be achieved vehicles and aftermarket remote monitoring center network, as long as a vehicle to start, the detection of various parts and driving conditions will be sent to the monitoring center, manufacturers will provide maintenance for the owners according to the data and use recommendations.
has now realized the “OnStar” traffic services system in the aftermarket is a big progress, active vehicle recovery, traffic information, the surrounding facilities, inquiry service will give the owners to experience unprecedented convenience in the near future information services will become an important industry in the after-sales service system, vehicle information on cloud computing, and even the vehicle remote control will be implemented gradually, because these technologies have matured, just waiting for the social conditions of the license.
In addition, the interests of consumers in the aftermarket will certainly get full protection, “Automotive Warranty policy” must be implemented, and management systems and implementation of the system will be further improved so as to solve the problems faced by consumers and controversy.
□ auto insurance
network will be an important carrier
In the past decade, the automobile insurance market with the booming automotive industry spurt prosperity continue to grow. More than a little bit of a decade of changes in car insurance market, the mode of operation from the rough to the specification, year after year maturity of the service concept, the competition from price to service.In 2006, before the implementation of the Traffic Insurance, “extensive operation”, “staking” is synonymous with auto insurance management, the “price war” is the label of the auto insurance market competition, national auto insurance in 2008 industry losses. However, with the increase of car ownership, the insurance industry also prospered, and more standardized, focusing on the depth of services. Insurance companies are now not only handle the insurance claims business, but also expand to help the customer agency such as the annual inspection, transfer procedures, but also introduced the car wash discount, annual inspection and driver’s license expiration reminder of a series of extended services. Moreover
insurance company is no longer a mere agent, the direct sales channel expansion, use the Internet and telemarketing mode, such as telephone auto insurance network auto insurance momentum hot Tuo Guozhu, a professor of the Renmin University of China of auto insurance in recent years, the rapidly changing telephone auto insurance at very low cost, quickly open the market in the coming years this will be very promising as a marketing approach. In addition to telemarketing, the Internet insured channels also began an unprecedented development.
future, the marketing channel model will be more diverse. How to make a lower cost, and give customers more convenient channels will be how to develop the network platform will be an important carrier of the auto insurance industry. At the same time, the auto insurance company’s extended services will be richer.
group had become the new model
In the past decade, China’s car sales as well as the Chinese car consumer attitudes have undergone a huge change. Ten years ago, domestic car sales is still in the exploratory stage, and there is no single model of development, until the end of the twentieth century, Guangzhou Honda Automobile 4S model in China.
this set of vehicle sales, spare parts sales, service, information feedback in a 4S shop concept, not only by the car industry often talks about, and even ordinary consumers are already familiar with this model. 4S mode, opened up a new world in the field of China’s auto sales channels, whether it is to expand sales to spread the brand has been a great success. Thereafter, each car prices have followed suit, 4S model is becoming the standard model of car sales.With the maturing of auto 4S sales model, car sales will be gradually to the direction of the Group experts guxinguang,
automotive industry. The survival of a single 4S shop in the future will be very difficult, Automotive Marketing will place increasing demands on the capital flow, logistics, after-sales personnel reserve, the strength of the Group with the resource advantages in this regard, the formation of a large dealership groups.With auto consumption market is becoming saturated, the dealers make money by selling cars mode is changing, after-sales service and car replacement business has grown earnings growth point for the 4S shop, its proportion will be in the future more higher and higher. Distributors of new car sales and service network will be gradually to 34 cities in the coverage, penetration and develop new markets.
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