Six brand advocate archetypes.
Advocacy plays a fundamental role in realizing social marketing’s holy grail: Engagement@Scale. Brand advocacy is defined as the activation of people who are, or could be, passionate enough to engage on behalf of the brand and ultimately [...]
Quick profile of China’s 564 million netizens across digital, social, mobile.
By the end of 2012, the number of China netizen has reached 564 million, and the number of people who access the internet through mobile phones hit 420 million, which was 64.4 million more than that number at the end of 2011. Mobile users [...]
Tencent’s global, mobile opportunity.
Interesting data to show the growth of mobile market: with the world’s total 7 billion population, 4 billion of them own a mobile phone, while only 3.5 billion have a tooth brush. In the year 2013, mobile devices would be the major hub for [...]
Luxury brands are spending more online in China.
According to iResearch, the total online advertising budget of luxury brands was about 110 million RMB from Jan-Oct. 2012, which was 10.5 million more than the whole year budget of 2011. The spending peaked on September 2012, which was 36.1% [...]
2016 China to have more than 700 million smartphones.
According to iResearch, the scale of mobile internet reached 54.97 billion by 2012, the growth rate is 96.4%.
One major reason for that is the coverage of smart phones in China. iResearch estimated that by 2012, there are 360 million smart [...]
Beauty Brands’ Chinese Social Media Adoption.
From L2 Digital IQ index report, of the 20 beauty brands, ninety percent of beauty brands are on at least two platforms. Benefit Cosmetics holds 7 platforms, while Estee Lauder is presented on six. All of the beauty brands maintain a presence [...]
Chinese brands more present in China social media.
WPP’s BrandZ just released its annual report on the top 50 most valuable brands in China. A conclusion from learning their social media engagement is that, China’s most valuable brands are increasingly present in social media. Their [...]
How organizations structure social media teams.
We value insightful curiosity, reliability, and solution discovery.
We are fueled by curiosity; the constant drive to understand what works and what doesn’t, to discover solutions to problems traditional methods cannot find, to build [...]
Why luxury goods cost MORE in China.
The above infographic explains why you see so many Chinese mainlanders waiting outside Louis Vuitton shops in Hong Kong or at Galeries Lafayette in Paris. Price in China is much higher than in the West. Transportation cost from Guangzhou to [...]
Social media landscape for luxury brands in China.
Aside from things like search engine optimization for Baidu, luxury brands in China need to get themselves on the right social platforms. The L2 report finds that social media adoption is up on every site, with Twitter-esque Sina Weibo still [...]
Top 10 luxury brands on China’s Sina Weibo.
Compared to 2011, car makers again make a strong showing on China’s most important social service – Sina Weibo. Cadillac is top in terms of fans/followers on Weibo in this luxury segment, and fashion labels Dior and Coach are playing catch-up. Data [...]
How to keep Chinese customers loyal.
Clickfox‘s latest research shows compared to the price or promotion, customers care more about product quality. Two major motivation for brands loyalty are quality (88%) and customer service (72%); in order to win consumer loyalty, the consumers [...]
The top 10 “digitally smartest” luxury brands in China.
A think tank for digital innovation, L2, grades brands on their carefully crafted approach to social marketing and web presences for Chinese consumers and came up with a “digital IQ” ranking list. The top 10 brands in 2012 are Estee Lauder, [...]
6 top reasons followers un-follow brands.
On December, 2012, Performics research shows 1/3 of social media users had “unfollowed” or “stop-liking” brands or companies on social media. Major reasons include: no longer caring about what brands are posting on social media (49%), [...]
Dell + Forrester: How brands best service followers in the modern digital era.
“Listen to your customer”, a bit of cliché, but now more important than ever because of popular social networks like Facebook and Weibo. Listening, sounds easy, but you really need to dig into the reviews and comments you have across [...]
How to calculate the “digital IQ” of luxury brands in China.
The L2 Think Tank grading structure of the luxury brands’ “digital ranking” is 30 percent each for doing social media and localizing your site, and 20 percent each for digital marketing and mobile compatibility. To make the grade, brands [...]
Random, unexpected happiness.
Thank you for an excellent 2012; it has been a great ride, and we’ve enjoyed every bump, turn, and sudden acceleration along the way.
The team at Resonance would like to take this quick moment to wish our partners, clients, and readers the [...]
Chinese spend 884 million hours on microblogs during Q3 2012.
From iResearch: In Q3 of 2012, Chinese social network kept on growing, so far, it covers over 422 million people, which surpasses the reach of news website, and is the same with the reach of search, video and online communication. Analyst [...]
12 Major factors in Chinese car purchasing decisions.
Protective security system is the primary consideration among car buyers, followed by the break system. Energy efficient engine, automatic transmission and PRESAFE weight the same in car purchasing decisions, about 10%.
People born later [...]
2012 China’s top Fashion portals performance.
According to iResearch, the daily coverage of fashion sites in October is 10.5 million. The top three fashion sites are: aili.com, with the daily coverage of 1.01 million; Onlylady.com with the daily coverage of 0.92 million, and pclady.com [...]
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