From iResearch: iResearch released a key statistics on online video this April, the revenue of China’s online video in Q1 2012 reached 1.78 billion yuan, a 78.5 % increase over Q1 2011 and 3.8 % decrease compare to Q4 2011.

After a tough 2011 competition, Youku and Tudou’s merger in 2012 leads a win-win trend, the typical copyright alliance between tv.qq, tv.sohu and iQiYi formed a great advantage to reduce the cost of online video copyright licensing, media value of comprehensive websites will rise greatly. Video websites can gain more profits in the future by rising ads unit price. To portal websites and network TV stations, as only a few enterprises are involved, their market shares in advertising revenue will gradually become stable.

转自 iResearch: 艾瑞咨询四月份一则关键数据表明，2012年第一季度，中国网络视频收入达到17.8亿元，同比增长3.8%。经过2011年市场的激烈竞争，2012年开局以优酷和土豆的合并开始了合作双赢的大趋势，QQ，搜狐跟爱奇异的专利联盟降低费用也是典型的合作案例。通过提高广告价位，综合性网站的媒体价值将大幅增加。至于门户网站和网络电视台，各自的广告市场份额也会渐趋稳定！

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