Shi Chun Liu Dan

MediaTek is stepping up efforts to catch up with 3G the footsteps of last year launched a 3G smart phone chip MT6573 popular market concern MediaTek first dual-core chip MT6577 phone will be listed on the third quarter, sights $ 200 about mobile phone market.

MediaTek internal, an executive said, MediaTek will this year’s shipments are expected to increase by 50%, the smart chip shipments will reach 75 million he wants, then, thousands of intelligent machines will be about accounted for 40 percent of China’s market share.

However, the market has long been players aimed thousand dollars below the market. On April 19 this year, a new domestic mobile phone brand green orange, the launch of its two high cost the smartphone Mars1 and Mars2, its lowest price of only 599 yuan, equipped with the Qualcomm chip.

CEO of Green Orange mobile phone Cai Xiaonong opinion, “MediaTek’s business model and decided it’s ecosystem in Shenzhen. I have done before cottage manufacturers friends, such as MediaTek’s intelligent The mobile phone chip. “Cai Xiaonong also said Jin, OPPO and other domestic mobile phone brands are also used MediaTek chip.

is understood, not just brands, hundreds of Shenzhen near collapse of cottage mobile phone manufacturers, currently have leveraging MediaTek chips to start layout. MediaTek chip solution than the market price of similar low $ 10 cost of a substantial decline, the market of 499 yuan, 599 yuan of smartphones has begun to emerge, China’s smart phone market in the second half will have looked good. a Shenzhen mobile phone industry source said.

force intelligent machine chips

MediaTek smartphone chip seems “long overdue”, MediaTek in early 2011 on a Microsoft operating system to make the first smartphone chip solutions. But too few shipments of Microsoft in the market, MediaTek did not become famous.

in August 2011, MediaTek launched a second smart phone chip MT6573, to thousands of intelligent machines A60 Unicom customized based on current users of the largest Andrews systems, Lenovo became the first models equipped models .

“this phone estimate is 1 million units a year, later raised to 1 million a month in October last year, Jin joined by many manufacturers are holding a wait-and-see attitude, and later on there have been companies joined to order, including Huawei and ZTE. “above MediaTek executives said.

March this year, MediaTek introduced the MT6575 chip. According to market data, the lowest bit of MT6575 mobile phone has been immediate concern about 900 yuan.

Chih-Hung Lin,

MediaTek, Global Marketing Director, said that the global smart phone shipments in the highest country, is expected in 2012 the Chinese market overall mobile phone sales of about $ 300 million, including smart phones accounted for 55%, approximately 164 million. To Zhuopu for cutting-edge smart phone brand, will be the the MediaTek future key partner. “In fact, foreign MediaTek chip are open, but the resources are limited, pre-bound to provide to the strength of some mobile phone manufacturers, but also to play the role of propaganda.” Zhuopu Communications, a top executive said. In fact, some domestic second-tier mobile phone manufacturers feel awkward sales channels, the current low sales can not support the channel form of the store have only power and business channels, these companies are also more tired, what kind of chips have to look at the reaction of the market. “ZTE and Huawei cell phone has just joined our camp, order quantity is not great to see so many mobile phone manufacturers to join in, we put this year’s shipments expected to increase by 50 % early this year, the expected annual shipments of 50 million units to 75 million sets of the above linked MediaTek executives said.

estimated

MediaTek smartphone chip revenue in the second quarter will increase the proportion to 20% to 25%, revenue and gross profit contribution of the fourth quarter of this year, smart phones will surpass the functionality of mobile phones, the market share this year expected to increase to 12%.

above MediaTek executives said China’s mobile phone market in 2012 will officially enter the field of thousands of intelligent machines, before the high price of intelligent machines, in addition to the A60 outside of the intelligent machine is basically a thousand dollars this year thousand dollars less intelligent machines will be a lot of MediaTek’s program accounted for 40% of basic accounted for more than half the share of thousands of intelligent machines in the market.

price war will upgrade

The pressure of the domestic mobile phone, Huawei, ZTE has introduced thousands of intelligent machines, domestic second-tier brands, only the price down to the lower, in order to gain advantage in the marketplace. On the one hand, the price can not be too high; the other hand, configuration, performance can not be worse, the experience is better than the thousand or so. Against this background, the shift from ODM OEM domestic brand market Zhuopu communication of intelligent machines, starting point is the high-end configuration, the low-end price. ” “Now, some people can do hundreds of intelligent machines, in fact, by MediaTek MediaTek to provide solutions for thousands of intelligent machines, I estimate the price of the 2012 smart phone or a thousand dollars. Because The majority of mobile phone chips, or to rely on foreign chip maker MediaTek The executives said that in 2008, 90% of the intelligent machines around the world are high-pass program.

However, Cai Xiaonong believes that MediaTek era, markets are a mess and some cottage manufacturers industrial and commercial registration, the Ministry of the network testing and 3C security specification verification can be done phone. Shenzhen is now using the associated hair The smart phone program in Division cottage manufacturers, perhaps, continuation of the routine of MediaTek cottage, the cottage intelligent machines sold township, but after all the smart phones need service, updates, this path is not expected to go far. “Cai Xiaonong previously worked at Motorola (China), the couplet Division smart chips also have misgivings.

in competition in the low-end smart chip, in addition to MediaTek, RDA estimated to be launched next year EDGE, WCDMA, TD smart phone chips, while the exhibition fast TD smart phone chips in the second half of the heavy volume, while Morningstar smart mobile phone chip design stage. MediaTek is a strong competitor Qualcomm focus on the integration mobile phone chip products

“at the beginning of the year, several Qualcomm executives also came to Shenzhen to visit a number of handset manufacturers, you want to enter the low-end smart chip market. reduce the cost of the case, the second half of this year, the Chinese smartphone market competitive price is clearly to be pulled even lower. “above Zhuopu communications executives said.