The

, 31, of VINEXPO Asia-Pacific region of the world’s largest international wine and spirits trade show, the world and the Chinese wine market in 2012 annual report released. The report shows that between 2006-2010, including Hong Kong, Chinese wine consumption rose by 2.4 times. In 2011, China overtook the United Kingdom was promoted to the world’s fifth largest wine consumption. The report predicts that over the next five years, China’s wine consumption will be recorded a further increase of 54.24%.

seminar on a theme of “Wine in Asia: sustainable growth, or a speculative bubble?” During this period, but the industry have pointed out, the Chinese understanding of the wine has just started. Huge consumption, could not conceal the confusion of the Chinese wine market from price to quality. Imported wines at the same time bring people vanity and enjoy the chaos.

a few days before the

This report was published, Lafite Rothschild, microblogging Group Export Division Director Michelle – Neigeliye and marketing director Jean – Luc – Vincennes China, their line, and not, as media reports of “fake”, but to the Chinese public popularity of red wine knowledge, “to clarify the misunderstanding of the public and the media Lafite wine.

red tide blowout the Chinese market

Bordeaux winery has very grateful to the Chinese people. Bordeaux is currently China’s most recognized wine region.

before 2000, the Bordeaux wine oversupply, the occurrence of the backlog, the vineyard was in crisis. 2000, the Chinese people into this region, Bordeaux winery turned the corner.

in recent years, every 4 mid-May, the peak period of the Bordeaux en primeur trading, each winery can see the shadow of the Chinese people.

France Ju Shuo Shuo several dozens of Bordeaux winery visit because the working relationship. She said that each winery are rushing to hire the Chinese students in the wine business is the most popular a few years ago, in order to receive the Chinese businessman, the last couple of years before slowing down. Her contact with the French wine merchants, without exception, told her the wine sent to China have doubled and redoubled. In fact, many small producing areas in the Bordeaux wine quality is very good, well-known in France, sold in France will be marked producing areas, but because the Chinese are too recognized Bordeaux’s name, these small areas of wine exports China, will be labeled as Bordeaux.

in 2001

, France sales of alcoholic drinks sold in China has increased by 3700%, most of which is red wine. Bordeaux Wine Industry Association (CIVB) a copy of the latest statistics show that, as of the end of 2011, the Chinese mainland imports of Bordeaux wine total rose 91 percent to reach 43.6 million liters, the highest in the total global export market; total transaction amounted to 3.34 billion euros, only slightly lower than their lead Hong Kong, China. The latter’s imports totaled 10 million liters, the transaction amounted to 348 million euros.

Rafi the legend

all wine produced in Bordeaux, Lafite is not open around the topic.

Rafi is now China’s most famous wine brands, luxury and power. On ebay, a large empty bottle of Lafite based on the life of a different price from $ 39.99 to $ 100. “In fact, other wine not Bila Fei poor, but the Chinese people only recognize this.” Bordeaux to do the wine trade, a Chinese businessman, Rafi are of wine a year to Vendor are fixed, most recently a Rafi of the winery of the wine, the right to close down, a variety of Chinese people rushed up, want to compete in his hand primeur right.

on the Chinese market in the end, how many of Lafite wine, and so far there is no exact data. The French winery wine export process is very complex: Winery will be allocated wine to each channel, and then distributed to various markets around the world by importers and retailers. Château Lafite over 150 wine merchants, its exports hard to come by. However, publicly available data, China has become the second largest after the United States Rafi consumer market.

had

media Rafi more than 20 million bottles per year compared with 3 million annual sales volume of the Chinese market the certificate Ming Lafei counterfeit products flooding. However, this has been Lafite Rothschild Group Director of Export Trade Michelle – Neigeliye, to refute. He revealed that a group of sales data: 2010 Lafite sold 11 million bottles of wine in the world. Including large and small Rafi as the representative of the open market, and the legendary Rafi, Rafi legend as the representative of the election series of wine, that is, non-open market products.

Michelle – Neigeliye, said the size Rafi annual production of about 20-30 million bottles, but the Rafi sales to take the en primeur system, and many collectors will in the hands of the Lafite resale sold to China , it is difficult to estimate how many Rafi enter the Chinese market each year. In non-open market, Europe, the United States and Asia on three continents-third of the world, ASC ASC Fine Wines as the exclusive distributor of Lafite in China, annual sales of about 1.5 million bottles, and this figure does not include parallel imports, smuggling , and the sale of stock of wine. “That is, Lafite in China with alcohol situation Buzhi Yu such as media coverage so amazing. Alone, China annual sales of the Lafite production times to conclude that the product is fake is not science.” He clarified.

the other hand, Rafi Group does not deny that Lafite in China suffer from counterfeiting and infringement. “Rafi fraud mainly faced with two aspects of one is the so-called counterfeit products, but more of a name with Rafi playing walking a fine line.” Lafite wine in China sole agent for ASC Fine Wines (microblogging) Head of Public Relations Gong Guoliang to combat the cottage Rafi, this is their main defenders goal.

Rafi exclusive rights firm Giga law firm lawyer, said Chen Dan, has been found more than 100 cases of counterfeit infringement, mostly in Guangdong, Zhejiang and other provinces last year, Rafi the so-called “Rafi Aristocracy “first rights litigation in favor of.

Rafi aristocrat “

Chen Dan mentioned, Shenzhen City Jinhong De Trade Co., Ltd. products. In their brochure, “Rafi Aristocracy” the legendary love story of a Rothschild, Lafite Ross family. The story claimed that “Rafi Aristocracy” is brewed by Martin – Rothschild and 波尔多波亚克 a grape manor daughter Anne married.

case after more than a year, a lawsuit has been hit Hunan High Court. October 17, 2011 Hunan High Court made a final decision for this case, judgment Jinhong De company to stop using the the “LAFITE FAMILY” and “Rafi Aristocracy” text in the wine products, websites and promotional materials, stop the false propaganda, canceled “lafitefamily the dot-com “domain name and pay damages of $ 300,000.

cottage Rafi profiteering

Rafi is still and Shenzhen Chuang’s fighting a lawsuit on the “Rafi Empire”, the case has entered the second instance, currently is pending. Circumstances of the case and the the Rafi Aristocracy “story is exactly the same, only difference is that the Chongs” Rafi Empire “is more upscale than the Lafite family, after filling in the low-end wine puree imported from France made Shenzhen Chuang’s also made many trips to the State Trademark Review and Adjudication Board to apply for registration “Rafi Empire trademark, trying to have legal status. Chongs also submitted proof in court, and prove that sales of the wine is imported in France, and achieved the right to the authorization and for immigration clearance, there is a legitimate source, that the wine is in line with French law.

chaos Price

for growing wine counterfeit and infringement, in March of this year, Zhejiang launched a wine market, special rectification actions.

According to Xu Jianming, secretary general of the Consumer Protection Commission of Zhejiang Province, in that action, the Consumer Protection Committee randomly select a port from the exact data show that the port 2011 from France, Spain, Italy, Romania, Montenegro, and five national total, 42 batches of imported wine, a total of 400,000 liters, worth $ 1,170,000. 750 ml bottle, the bottle of port price of about $ 2.19, equivalent to about 15 yuan.

73 kinds of different specifications in the wholesale market spot checks of the Port Wellborne Empire, Royal Manor, Yuebei La manor imported wine, the average wholesale price was 312.04 yuan / 750ml. In the local retail market, the 73 kinds of red wine, the average retail price of 562.12 yuan / 750ml. According to the above figures, the wholesale price of imported wine is about 20 times the port price, retail price is about the ports the average price of 37.5 times the average retail price is 1.8 times the wholesale price.

In addition, the same in the ports of wholesale and retail markets, spot checks Changyu, the Veyron, the Great Wall and other 57 kinds of homemade red wine, with an average wholesale price of 60.21 yuan, the average retail price of 90.68 yuan. Zhejiang Consumer Protection Committee calculated that the average wholesale price of imported red wine is 5.8 times that of domestic wine retail average price is 6.2 times the domestic wine, a maximum of 6.8 times the wholesale price of domestic wine, the maximum retail price of domestic wine 11.3 times.

smuggling wine profits even more striking, a bottle of wine to impose three kinds of taxes – 14% tariff, VAT 17%, 10% of the consumption tax, this tax avoidance is a lot of profit. “We had over low heat wheel shipped to the coastal areas near Shenzhen.” An insider said, because Hong Kong is zero tariffs, most of the smuggling of liquor from the Hong Kong issue, “The wine came in, we are usually prepared to allow the their identity and legal documents, even if the Trade and Industry Bureau checks can not see out. “He stressed that most of these documents are legitimate, but refused to disclose these documents through what channels.

“wine prices in the first-tier cities have a fairly standard, but second-tier cities is hard to say.” said senior liquor agents Edward formal agents, the best selling imported wine in the 100-200 yuan. These wines are in the formal agents, the price is generally 2.5 times the price of clearance, clearance price plus the total price of the loss, various taxes and shipping costs.

but the price of chaos still exists. “Sometimes a bottle of bad red wine in the second and third tier cities can be sold for several times the money.” Edward said, although the Price Bureau has a guide price of alcohol, but the price is only for domestic liquor, imported wine the price and the laws and regulations, to restrain, and no red wine system flag to regulate the market. The hottest time of red wine, many foreign trade companies specialize in wine, come in an unknown wine casually labeled a price you can sell this foreign trade companies, the basic one vote trading.

but to this wine, the quality is uneven. Imported wine is bottled and the original grout. “, Edward said, informal wine merchant, a ton of puree Riga 300 kg of water is the norm, he knew the most famous story around wine merchants, is a friend from abroad into the grape juice for over a month during transport, the grape juice fermentation, and then his friend directly put the fermented grape juice poured them into the bottle, as imported wine sold out.

Trade and Industry Bureau for the enforcement of red wine headache. Special rectification actions of the wine market in Zhejiang, has investigated a cottage Lafite wine merchants. The couple imports of low-quality wine from Changli, then self-made “French”, the word “Rafi” label, sold price of $ 30. However, when the Trade and Industry Bureau to the fraud investigation of the couple, they protested on the grounds that the “made in china” printed on their labels, and also shows the site in Changli. The same time, the couple also own wine to the food safety regulator for testing, test results showed that red wine without any quality problems. “They are in violation of the Unfair Competition Law, the circumstances are not serious, we can only fines. Zhejiang Province Industrial and Commercial Bureau said.