the development of cultural industry is an inevitable choice for modern

: the Chuanqi

a cultural power, must be strong cultural industries. Strong cultural industries to enhance the competitiveness of the cultural industry and accelerate the modernization of the cultural industries is both inevitable choice for China’s modernization, is also building the cultural power of the strategic needs. China’s per capita natural resources is relatively small, relatively rich in cultural resources, the development of cultural industries of strategic importance.

building of strong cultural industries target design

cultural industries and the economy is a major trend of the world cultural and economic development. It generally consists of two process. First, cultural and economic process, cultural elements gradually become a factor of production, cultural activities have become increasingly economic nature, the cultural industry has gradually become a major industry of the world economy and the direction of development. Second, economic and cultural process, factors of production are combined with more cultural elements, economic activity is growing cultural, economic and cultural connotation and cultural value ratio gradually increased. Implementation of the strategy of the strong cultural industries, need to examine two aspects of the cultural and economic development.

in China Modernization Report 2009 “of the objectives and tasks envisaged in the strategy of strengthening of China’s cultural industry. Its envisaged objectives are: around 2020, the cultural industry has become a national strategic industry, cultural industry competitiveness of medium-developed world level, and strive to become the world’s middle powers in the cultural industries. Become a national pillar industry in 2050, the cultural industry, cultural industry competitiveness to reach the world advanced level, becoming the world power of the cultural industries. To this end, the corresponding phase of the mission: China’s per capita cultural industry growth of approximately 10% of international tourism receipts per capita annual growth of about 7%, the added value of cultural production in percentage of GDP growth of about 5%, the proportion of cultural industry employment growth about 7%; competitiveness of cultural industries and cultural productivity continued to improve the industrial structure of the cultural industries constantly optimize the management of cultural industries, cultural policy and the modernization.

construction of the strategic focus of the strong cultural industries

implementation of the strategy of the strong cultural industries, while respecting the national interests and the two principles of market competition and market principles. The development of cultural industries, one should follow the law of the development of cultural industries, the second focus on cultural industries in China, three have a reasonable cultural industrial structure and layout of the four to have a sound cultural market, five have a good cultural policy environment six have a reasonable development strategies. Taken together, the strong cultural industries strategy can include at least three aspects: the cultural industry modernization, marketization and internationalization. Strong cultural industries strategy can be referred to as the culture industry “strategy”.

First, to accelerate the modernization of the cultural industry to enhance the strategic position of the cultural industries. The modernization of cultural industries, including the modernization of the cultural industry of creativity, productivity, competitiveness, industrial structure, employment structure, product quality, quality of service, business management, product marketing and industrial policy, etc.. It requires a high degree of cultural industries to the national strategic industries and pillar industries to treat; clear priority to the development of cultural industry field, the selection of key support areas, and promote the cultural upgrading of industrial structure; the establishment of the modern culture of enterprise system, optimizing the cultural industries policy environment and promote a culture of enterprise management modernization.

Secondly, to accelerate the cultural industry market-oriented and improve the productivity of the cultural industry. Cultural industries need to follow the principles of market economy, the development of cultural industries to go market-oriented path. Cultural industry market-oriented, including cultural resources, cultural factors of production, cultural production, cultural products, cultural services, cultural marketing, cultural supply and demand and cultural enterprises and other market-oriented. It requires gradual and orderly open cultural market access, cultural resources are configured according to market principles, according to market demand the production of cultural products, according to market principles to regulate cultural supply of the regulatory culture of enterprise according to national regulations and market economic principles.

again, to accelerate the cultural industries international, improve the competitiveness of cultural industries. The development of cultural industries need to be fully developed two resources and two markets (domestic and international resources, both domestic and international markets). The internationalization of the cultural industries, including cultural resources, cultural factors of production, cultural production, cultural products, cultural services, cultural supply and demand, the cultural market and cultural enterprises such as internationalization. It requires that, to improve the international cultural market environment, the development of international resources and product markets, to support cultural export-oriented enterprises, and encourage cultural exports and international cultural trade, encourage the establishment of cross-cultural enterprise, encourage investment in overseas culture.

strong cultural industries strategic multi-level and multi-angle to

cultural industry producers and providers of cultural products of the human spirit to their homes, builders, the creators of the human spiritual life. Implementation of the strategy of the strong cultural industries, and build our spiritual home, and enrich our spiritual life, raising cultural creativity and the promotion of cultural modernization. Strong cultural industries strategy, policy, multi-level and multi-angles.

First, on the modernization of cultural industries. Study and formulate the development of cultural industries policy framework to enhance the strategic position of the cultural industries; continue to promote the development of key cultural industries; to study the implementation of the cultural and creative park projects, foster cultural industry cluster, to improve the cultural creativity; study the implementation of the cultural and creative city projects, nurturing regional cultural centers, cultural competitiveness; vigorously develop science and culture, a culture of innovation and entrepreneurial culture; cultural industries theory and strategic studies, to promote the modernization of the cultural industries policy.

Second, market-oriented cultural industries. For example, the promotion of cultural elements and cultural products in the market, and improve the cultural industry market investment and financing system, market-oriented trading and distribution mechanisms; the promotion of cultural e-commerce to make full use of network resources, to encourage electronic trading platform for the establishment of cultural industries; research excellent project for the implementation of Internet culture, to build the brand of Internet culture, building a network of cultural power; study the implementation of the leisure culture of quality engineering to create the flagship of leisure culture, construction, leisure and cultural power; study the implementation of international tourist project, to build the flagship of Tourism and Culture, construction, tourism and cultural power, etc. .

again, the internationalization of cultural industry. For example, to encourage cultural enterprises in China to establish multinational companies, foreign direct cultural investment; encourage Chinese cultural enterprises and groups directly into the international cultural market; Asia, Asia and Europe, Asia and the United States and the Asian-African cultural cooperation, and promote in Asia, Europe , American and African cultural co-operation of the enterprise.

building a strong cultural industries, not overnight. It requests the Government management must be moderate, self-discipline of cultural enterprises. Excessive government management in the era of economic globalization, not only is not conducive to the development of local cultural industries, but for foreign development of cultural industries to create opportunities, resulting in foreign cultural industry “out of the situation of the domestic cultural industries. Cultural enterprises have a national responsibility, patriotic, wealth, self-discipline, discipline, do not do anything detrimental to the national spirit and national rejuvenation. Cultural enterprises should be the government’s “appropriate management” as the development opportunities, and actively participate in international competition, vigorously spread the excellent culture of the Chinese nation to the world, to enhance the international image and international competitiveness of the Chinese nation.