BEIJING, May 5, implemented by the China Institute of Press and Publication Organization Ninth National national reading survey released in the near future. According to the survey, the 2011 national digital reading exposure was 38.6%, compared to 2010 increased by 5.8 percentage points, an increase of 17.7%. This shows that the digital reading continues to heat up, and gradually become the main way of the national reading.

contact with digital read a variety of ways, the use of electronic reading device to read the crowd a certain level of growth, usually, this part of the population is deep reading enthusiasts. This shows that the digital reading is not a synonym for “light reading”, the more people will learn from the digital reading knowledge, access to the forward momentum. As domestic electronic reader industry leader, Hanwang Technology over the years continued to be intensive in this area by the end of April, Hanwang electronic paper book house of gold officially listed. The electronic paper book of the house of gold has a 6-inch electronic paper display. 8.4mm slim, weighing about 191 grams, user-friendly portable. The house of gold electronic paper book Built-in 1500mAh lithium battery, a charge available to read 10000 standby time of up to 15 days. The price of this product is 999 yuan.

Press and Publication Wei Yushan, Research Institute, said the development of digital reading will show the acceleration of growth in electronic paper book reading media also plays no small role in promoting this process. Now, anytime reading, whether it is business trip or going out to the meeting, holding an electronic paper book, this lens is becoming a trend, is the so-called book holds a house of gold book, a beautiful woman.

In Hanwang Technology Chairman Yingjian the eyes, the book holds a house of gold “may own another round of significance. He said, Hanwang optimistic about the future of the industry of digital reading. The three strategic directions, one of the digital reading business as “recognition, input, digital reading, although the short term encountered some difficulties, but after a year of adjustment, the current market is moving toward stable. HW has a technological innovation, first mover in the market, channel networks, digital resources and other competitive advantages, still retaining its position as a market-driven share.

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“In fact, in the global market, the electronic paper book is currently in a phase of rapid growth in Europe and other regions, electric paper books sell better even than the Tablet PC. Hanwang Technology chairman Yingjian to domestic digital reading and electronic reading device market held a positive attitude, the new situation of countries vigorously promote the cultural development of, and continuously improve the company read the terms of the core technical ability in the digital, continue to promote the digital publishing platform for the construction, complete digital porters is published to the platform transformation.

we have reason to believe that the domestic digital read true peak is coming. When the United States as the representative of the North American digital book market is mature, when the domestic digital publishing industry chain to build gradually improved, when the number of readers to read the growing demand for electronic paper book market is heating up again, and eventually form a stable sustainable, with a growth industry.