best entrepreneurs can always find and fill gaps in the market, Mona • Bi Qiaoer one of them. She found the blank of the fashion industry, and founder of the company to fill this market gap. Today the opening of the New York Fashion Week, we took the opportunity to share the successful experience of Mona • Bi Qiaoer. The 34-year-old Bi Qiaoer Bartley venture firms Battery Ventures and the other the angel investment to provide a total of $ 2,250,000 of funds are being committed To boutiques fashion to build the online women to Fashion trading platform – JOOR. The Bi Qiaoer long-term goal is to this platform is built to the fashion wholesale industry, “eBay” (eBay). Us to listen to the story of Mona’s .

when I was little, whenever the mother took out the phone book intends to help, I always face Tibet into the sofa cushions.

mother calmly said to me: “Mona, seek help is not embarrassing thing.”

she looks in the telephone directory, and then pick up the phone, feel free to call the phone number of a people. She did not speak English, but Gujarati Q: Will the nearby Which India restaurant the best? “

you know, can not Zagat or Yelp this type of restaurant reviews, so the mother can only take the liberty of asking strangers for help.

my parents and later immigrants from India to U.S. , become small business owners. Learned from their parents in the process of growing the Xu multi clever way, such as mining impossible resources, find answers, solve problems quickly. They told me that once you find the shortest distance between A and B, will be able to get what she wants with the fastest speed.

I’m not sure in the entrepreneurial process if I will find a shortcut, but one thing is sure, I learned a lot.

1. find true inner call. My mother had always asked me: “Why are you a dermatologist improper? Their days than the business owners too much!” My parents, like many first-generation American immigrants, and I hope I become a doctor. I the the Pennsylvania University (the University of Pennsylvania) student at selected financial professional. After graduating from college, I began to enter the fashion industry, because I know, this is my interest. Today’s fashion industry is a large, diversified market: There are thousands of brands, the market value of up to $ 80 billion. I devoured it all – market participants, mode of operation and supply chain operations way. Relying on a passion and the Wharton School (Wharton,) an MBA degree, Avery • Taha Rui (Eli Tahari), Chanel (Chanel), Ann Taylor brand consulting services. Wealth of experience and passion to the cause eventually led me towards a great entrepreneurial goals.

2. just do it, especially when they do not know where to start. The early 1990s, in the Buffalo suburb of the city, my parents have a set of investment properties are not optimistic. At that time, the economic downturn, the real estate market is also faced with many risks. Father in order to test the I (and market), let me give this house to find two or three potential buyers. He took the “shock” me: “Do you have a good loss?” I had to bite the bullet and do it. In this way, parents help, I sold the property. From this incident, I gain an experience: Even if only 12 years old, but as long as there is sufficient confidence and encouragement, almost all.

3. work talk. And all detached and fashion, I always dreamed to have their own brand. But one day, when I realized I can do, can affect every brand in the industry, I have new ideas. For all brands, regardless of the economic situation is good or bad, the key to the gain or loss is the level of distribution costs. Especially during the economic downturn, the exhibition of goods, outsourcing sales representative, the cost of third-party hall or even enough to make a brand went bankrupt. So I think that it can create a sales channel? As a result, wholesale products can be a collection of online channels, enabling the brand to expand low cost, while the boutiques and efficient way to find the best products. Went ahead, and from that day on I started to create JOOR company.

March, 2010 we officially established the company JOOR. Inception of the company attracted 40 brands and 18 boutiques to join. At that time, our Web site and even did not start running, but they chose to act in unison with us. Now that we have reached over 300 brands and 7,500 independent retailers and cooperative relations.

Now I finally realized that my father gave my best advice: “(success) is to imagine the efforts to find ingenious methods of work, while not so.”

In addition, my mother – is the man the telephone directory in her lap, feel free to call Patel or Ms. Gupta’s home telephone number – and taught me to be fearless. Incidentally, her view is correct: the entrepreneurs have not fared well. However, to engage in their favorite work is really wonderful.