BHG supermarket sale more than the benefits of cocoa butter (Source: Legal Evening News)

ads exaggerate Ferrero lost $ 300 million

claiming hazelnut cocoa butter is the food capital of the supermarket health food accused of the most fertilizer on sale at the official said China-US advertising

the world’s fourth big chocolate manufacturers Italy charges Ferrero advertising too can blow caused by the two consumer class action, was sentenced to compensation for consumers in the United States more than three million U.S. dollars.

According to the New York Daily News reported this morning, Ferrero in TV commercials claim that can be beneficial hazelnut cocoa butter is a healthy product, and strongly praised the “high-quality raw materials such as hazelnuts, skim milk, cocoa, saying that is the perfect way to open a new day.

The

However, consumers do not think so, the report said, as long as we take a closer look at this label you will find that this is not the case.

litigation that can be the TOEIC advertising to boast of its health breakfast, those cute kids do not know when the consumption of more benefits only a few tablespoons of the TOEIC with 200 calories , 11 g fat (3.5 g saturated fat) and 21 grams of sugar, this is definitely the most fat foods.

said reported, purchased between January 1, 2008 to February 2012 can benefit U.S. consumers can join the class action, claim, together receive compensation. At present, Ferrero has agreed to adjust their marketing strategies, and modify the more beneficial labels, update, website marketing, advertising, etc..

● immediately visit more beneficial cocoa butter capital sale

morning, reporters at the Shin Kong BHG supermarket found this product in the BHG supermarkets, 200g installed price of 25.7 yuan, 350g installed price of 45.8 yuan, loaded 750g priced at 70 yuan .

reporter noted, white sugar, vegetable oil and low-fat cocoa powder ingredients in addition to three specifications TOEIC products, the ingredient list, but also special tips cause of allergies and the Department containing hazelnut , milk and soybeans.

In addition, the reporter shopping site Taobao, found a product that, which sold 662 bottles of 350g filled with the product within a month.

the Chinese label did not play the “health card”

In addition, the reporter found Ferrero Luo Zhongguo official online can be an introduction to the benefits hazelnut cocoa butter still using the previous text. Profile TOEIC to stimulate and satisfy the taste of the world, thanks to the many benefits unique formula, carefully selected, quality pure raw materials.

Ferrero Luo Zhongguo headquarters official said, is related matters with the relevant departments of the headquarters of the communication will give a response as soon as possible.

reporter has learned, can be more than beneficial in the country has not done TV commercials, the Chinese label is relatively simple, the main product ingredients. The relevant responsible person said, mainly involved in U.S. litigation “healthy” and “nutritionally balanced” these two points, the Chinese label and did not mention, but stressed that its delicious ingredients.

news

Ferrero maggots had traced

December 28, 2011, according to the Shanghai People’s Radio 990 listener hotline reports, a Shanghai consumers, said Ferrero still in warranty period he purchased but in the process of eating live insects to climb out of. After examination, each one remaining chocolate even has a similar situation.

Similarly, Chengdu also has a consumer within the warranty period to eat a “maggot” Ferrero.

At that time, Ferrero headquarters staff responded that the main reason is that consumers improperly stored.

text / reporter Yin Xiaolin Yang Zheng intern Xu Chen Han