“We just purchased a 50,000-ton cruise is selecting a the homeport design line.” One day in late May, HNA Tourism Holding Group Co., Ltd. Vice Chairman Han Lixin told reporters the news again shows the strong momentum of development of the HNA Tourism.
HNA Tourism Holding Group HNA Group, one of the six industry groups, the core enterprise of Hainan Airlines Group, one of three strategic formats – air travel. HNA Tourism was established in Beijing in March 2007 to 2011 has been among the Chinese Tourism Group 20.6 months ago
National Tourism Administration and Hainan Airlines Group signed a cooperation agreement in Haikou, HNA Tourism Group to implement the “going out” development strategy. The industry believes that this is through government-enterprise cooperation, give full play to the advantage of large enterprise groups, and promote China’s tourism a Major Tourist power forward is a positive attempt. HNA Tourism, Chairman and CEO, said Zhang Ling, as the country open to tourism foreign investment, a large number of international tourism giant began to enter China, causing enormous pressure on traditional Chinese tourism enterprises. Faced with this situation, the support of the National Tourism Bureau, HNA Tourism to build the concept of the tourist economy.
HNA Tourism along the two lines start to build the tourist economy: First, the integration of the tourism industry chain, not only do the operators of tourism resources, but also to play a good tourism industry, the role of strategic investors . Second, the use of IT and financial means to build tourist comprehensive service capabilities to achieve the real economy and virtual economy combined to form their own core competitiveness and brand content.
advanced concepts and scientific development strategy, making HNA Tourism “going out” the accelerating pace.The
service network international preliminary layout
Han Lixin, HNA Tourism “go out”, is both an extension of the competitive advantage, but also the accumulation of competitive advantage. “We acquired through equity to further expand the outbound tourism market.” Han Lixin introduced in 2011, HNA Tourism members of the Grand China Express Holdings entered into a share transfer agreement with Caesar tourism.
Caesar tourism in 1993 was founded in Hamburg, Germany, business scope, including inbound tourism, outbound tourism, domestic tourism, incentive travel, tourism, e-commerce and other fields, particularly in the outbound Caesar has a very strong competitive advantage, its European business occupy share in the country for more than 17 percent, known as the European tourism experts.
“complete Caesar tourism stake acquisition, to achieve the effective integration of resources and markets, greatly enhance the overall competitiveness of the HNA Tourism.” Han Lixin analysis: First, the rich combination of the tourism industry chain of HNA Tourism Group.
from the perspective of industry chain analysis of the three core components of the tourism industry, travel agents, airlines and hotels. HNA itself Airlines, subordinates are also many hotels; strategic cooperation with Caesar tourism, just to make up the short board of HNA Tourism in the industrial chain, formed to cover the exit, entry, exhibition business tourism service system, resulting in a very good synergies. The second is the formation of distribution channels and customer diversification. Caesar tourism adhere to the combination of wholesale and direct sales strategy, has now established a business relationship with the major domestic travel retailer, while in port cities around the world with offices in Beijing has more than 30 Direct store HNA Tourism enhance the core competitiveness of the channels and customer effectively. Third, the source protection is provided for the development of international aviation business. Caesar travel international flights charter flights to dozens of HNA Tourism, in cooperation to improve and enrich the industrial chain, while the travel agency business development, especially the development of air travel business, but also play a direct role in promoting the aviation industry source protection for the domestic and international routes. Fourth, direct sales to promote tourism financial services products. Exit products are mainly for high-end customers, the spending power of customers more demanding tourist financial services, greater demand for naval brigade industry’s prone card, remittance and currency, integrated tourism and financial services, tourism financial Product formation of a direct role in promoting.
“On the other hand, we are in full swing the layout of the global tourism business.” said Han Lixin, only outbound bigger and stronger, and can not be said to be the true sense of “globalization” in order to truly “go out” also need to cooperate with more world-class tourism group, the use of its proven business system to compensate for their lack of HNA Tourism. For this reason, in 2011, Grand China Express Holdings also met with Hong Kong Hong Thai, U.S. Aber-deenTours, signed an equity transfer agreement, the successful expansion of a number of regional markets including Hong Kong and Macao, Europe, the Americas, including
“to the acquisition of Hong Thai Travel, for example, called ‘all tourist accommodation in Hong Kong for ten years’ travel agency after 40 years of development, has now become the leading enterprises of the Hong Kong Tourism immigration business control over the channel and the clients have been very strong in the long run, one of the regions of Hong Kong as the core of the globalization strategy of the HNA Group, Thai Travel passenger traffic of 60 million people, can be provided for HNA Group’s future business in Hong Kong strong customer and advertising support. “Han Lixin said,” At present, HNA Tourism through a series of mergers and acquisitions cooperation, equity acquisitions, effectively expanding the international business of HNA Tourism, service network international preliminary layout. “
“the State Council document No. 41, to turn tourism into a strategic pillar industry, there must be a strong entity to support the country now more than 10,000 travel agencies, including some of the big travel agencies, are basically asset-light, aviation, hotel resources; some large airlines, paid little attention to the tourism business. “Han Lixin HNA Tourism have precisely the basis of the new tourist formats, airlines, travel agents, dozens of hotel financial class of third-party payment, which constitute the complete chain of the tourism industry and tourist economy, with the strength of “going out”.
Han Lixin said that the conventional wisdom that the so-called tourism enterprises “going out” is the development of outbound tourism, but in reality it is not. Outbound tourism development does not naturally promote Chinese tourism enterprises “going out” in order to truly “go out”, and ultimately, international perspective and the layout of globalization.
Han Lixin experiences and practices of the HNA Tourism:
to create the chain of the tourism industry, to build new tourism economy. What is the chain? In layman’s terms, if you are able to cover this under the concept of the “travel” all the links, you have a complete tourism industry chain. Currently, the HNA Tourism In addition to its aviation resources, the travel agent resources, but also the HNA Hotel Group has ranked the world’s Top 300 Hotel Group has a controlling more than 20 key cities in the country, and commissioned to manage the hotel nearly 80 rooms total more than 15,000, and the formation of high-end luxury hotels, business hotels, resort hotels, the Inn and Golf Course diversified portfolio.In addition to the regular tourist resources, the have the network capacity to pay and issuing qualification is an important condition for HNA Tourism to build China’s new economy. HNA Tourism industry’s one called HNA-prone financial services organization, its business covers consumer information, the collection and provision of economic information, investment management, consumer card, equity card business and its supporting business, network marketing, and supporting services. tourism travel planning services in many areas. Use of financial resources and means to build consumer demand for the service network, the various elements of the travel required to cover up, HNA Tourism to build the core of the tourist economy.
focus on building strategic alliances combined with a variety of formats, including seeking the support of corporate groups, banks and other financial companies with a global network layout and build alliances between foreign-invested enterprises.In addition to last year’s National Tourism Administration and Hainan Airlines Group signed to promote the the HNA globalization of the tourism industry development agreement, on February 29 this year, the HNA Tourism Beijing Tourism Development Committee jointly established the Beijing Tourism Industry Development Promotion Fund, Fund for the first scale of 1 billion yuan of new industry guide, both for the government to provide support channel government funds to enlarge the effectiveness HNA Tourism to promote tourism industry also provides new opportunities, new ideas.
“The idea to enlarge open view, I think that China’s tourism enterprises should strengthen the tourism-related enterprises, especially the strategic alliance between the financial consortium, to broaden the strategic cooperation between the government, in the path of international development and investment approval so on a positive support and guidance in accordance with national policy and development direction, destination release of tourism investment enthusiasm. “Han Lixin said.
through cross-border integration, through “to avoid the risk
“However, tourism enterprises ‘going out’ to avoid risks.” Han Lixin, a number of international tourism giant, for example, these large international tourist groups to occupy the Chinese market as part of their “going out” an important principle from the local However, these enterprises have adopted the form of joint venture or cooperative operation for 10 years in the Chinese market, but until now, mostly at a loss, every year the parent company to inject funds.
So, in the middle of last year, M & A Caesar tourism HNA Tourism Industry of Hong Thai, U.S. AberdeenTours a series of mature brand, how to avoid the risk of these acquisitions?
Han Lixin HNA Tourism strategy is to “cross-border integration, through strong local sub-brands in different regional markets, as the basis, to provide customers with tangible products and services so as to gradually establish Grand China Express Holdings and HNA Tourism Group brand image.
“travel agency is asset-light, pure to engage in traditional tourism, ‘going out’ and certainly there will be limitations and difficulties, the state should support policies and funding. In addition, you should also pay attention to the local brand and business philosophy, culture. “Han Lixin HNA Tourism outstanding cooperation projects are holding way to communicate with the locals. “For example, Hong Tai in 1966, established in Hong Kong, in Hong Kong continuously for more than ten years been rated as one of the best travel agency recognized brand, one of the purpose of them is learning advanced management concepts.”Up to now, the naval brigade has been formed and common development of traditional air travel, online travel, tourism and finance, the three main industry. Han Lixin said that the reason why HNA Tourism proposed to create a tourist economy is not simply to do the traditional tourist, but to the world networking “business through IT, the business entity, industry management, capital management and traditional business together.
“For example, HNA Tourism’s Bohai prone to pay the State to pay the business license is one of the first 27 to obtain the qualification of enterprise; remittance currency exchange company has developed into the largest local currency exchange companies “Han Lixin For example, guests of the HNA Tourism at European airports to shopping with no time tax rebate, returned home from abroad can also apply.
Han Lixin said that HNA Tourism international development strategy in the next few years will be customers core tourism services and foreign travel agencies through mergers and acquisitions, establishment of overseas branches, building a global marketing channels and service network for the global customer offers a variety of services, the progressive realization of the development of tourist services to the cultural exchange industry.
Han Lixin HNA Tourism According to the “going out” the overall strategy to become a global travel services suppliers, mergers and acquisitions, non-equity joint supplemented by established market position, to carry out international layout, and strive to become world-class international travel group.