” gold robberies “Ning Hao evolutionary history of the first paragraph of the poster.

Beijing News reports today’s film market, a month More than 20 films has become the norm. Hollywood split large tracts of the introduction of the improvement of the amount of play known as “Hollywood the power of the Tiger” beginning to show. The domestic film market in April this year, almost 3D “” Titanic “super battleship” occupy the oncoming force of the torrents and the end of “Men in Black 3″, “Hugo” ready to go plus the the Avenger Union of early May, under the attack of one week a Hollywood blockbuster, the Chinese-language film at the box office have been squeezed quite serious. The end of April to the current collective attack of the Chinese backbone on behalf of the director in addition the Ning ho (click to watch Ning Hao film and television works “crazy car”, “love in the end the film version) “big gold robbery at the box office breaking 100 million, the rest of the several director works at the box office failed to meet expectations, many of the known lower-made films as” cannon fodder “. Until the end of the summer file from the current Hollywood blockbuster threat will continue, the Chinese-language film how can we avoid being cannon fodder, whether from the end of April early May, the “blocking action” to sum up experience, interview many people in the industry.

phenomenon 1

made films focus on release

now increased the number of domestically produced films, basically have about 15 films a month. This situation led to made films get together and intensified market competition. For example, the end of April consecutive gold robbery “every man” “killing” more than released into the May, it is 15 large and small, made films line up debut. This week, almost every other day there is “Seediq Bale” flew over homes for the aged “Pupil” and “shadow lover” many Chinese film debut. The face of so many domestic film released competing, there Avenger Union “and a number of Hollywood blockbusters before and after the attack, originally planned to be released on May 11 Imaginations (Click to see Imaginations film and television work, “”) (microblogging) 11 “one-week extension to release. But the extension can not avoid competition May 18, also made films “Floating City tycoon and imported film” crying wolf wars “snatch.

phenomenon 2

Hollywood blockbusters,

attack

Since January of this year, domestic box office is not too ideal, every month is almost always suffered a siege of two Hollywood blockbusters. The first quarter of 2012 box office top four are all occupied by the Hollywood movie, but not a domestic movie box office breaking 200 million yuan. “Titanic 3D” was released in early April, the domestic film achievements all the more unsatisfactory. Just dissipated waste heat saw “Titanic”, “robbery” of the end of April, “every man” and other three made films are also competing to release, but did not last long, leaving the space of these films only a week, May 5 , the superhero film “The Avengers Union began the attack. In addition to the “robbery” at the box office breaking 100 million at the box office of the other two films are not very good.

exclusive look at the piece table from May to May, almost every Sunday there is a Hollywood imports of films released, the the Avenger Union “after” The Three Musketeers “(released May 11) May 18, Wolf Wars “of the people released every week,” Men in Black 3 “(May 25) in turn debut, to the end of this year’s Oscar popular film” Hugo) (May 31 ). Although the May 15 exhibition of a film, these films all have been to before and after the siege of five Hollywood movies, row piece is completely unable to compete with the introduction of piece. From yesterday’s row piece, for example, complex joint remains the exclusive film amount of 40%, while the rest of the dozen movie is going to carve up the remaining 60% of the screenings, market pressures can be imagined.

parties

Zhang a white (click to watch Zhang a white film and television works will love in the end the film version of “love in the end”) (Director, Producer) Ebb Tide may be a good thing

Hollywood blockbusters menacing, the response of the entire film industry is still very hasty, which is after the development of the Chinese film industry, facing the biggest crisis. We will not squeeze out the same as Taiwan’s film market? This possibility, a few years ago the future of the Chinese market is too optimistic, after a more prudent. Made films the situation will certainly blow to investor confidence, but it might be a good thing, so much hot money influx of a variety of projects without observation study to indiscriminately between now and the time of the Ebb Tide, can stay all varieties.

the face of competition from Hollywood and Chinese film never expect to open the antidote, it does not come out. It is not a director, a few films, the responsibility of several companies, but now to all aspects of the industry as a whole, including the media, who can not stay aloof. Genre must be the straw to save the Chinese film? I think not necessarily. The opening up of the subject matter, types of diversification, but the most basic things in the film industry, not to beat Hollywood medicine. Hollywood in recent years the success, nor is the success of the genre, but the success of high-tech, investment, marketing blockbusters.

I think can only do it, shoot, see if you can find a way out. The most critical is that the movie must be good-looking, able to attract the audience must be the story of the Chinese people.

case

gold robbery in the near future the only break billion made films

(35 million yuan production costs, publicity issue expenses of more than 1000 million at the box office about 120 million yuan)

“robbery” was released on April 23, the country ranked piece is about more than 4000 games just released a few days later bucked the market trend of audience enthusiasm, the country ranked piece once in over ten thousand. The film released nine days later, the box office billions of dollars.

Avengers Alliance released May 5, 2009, “robbery” row piece they’ve been pushed, the national daily exclusive film screenings still have about 2000 games, ranking made films first.

April a film, “Titanic 3D” super battleship “heat still lingers, then It has been suggested to change the schedule, but due to the publicity of the film, hard-Canton has made

film producer Zhang white, “May Day” Avenger Union, “followed by” Men in Black 3 “,” Hugo “, the schedule of the situation change no change, hide no hiding, they insist that according to the original plan released in April 23 .

Zhang white opinion, the gold robbery “is not a low budget movie, box office demand, certainly not to drill the small gap in the market, the only difficulties. Zhang white theaters row piece has to try to box office can be the Guoyi important reason is the film quality and market appeal of the director Ning Hao.

In addition, investors pony Pentium declared fat, with marketing, but also make the film a firm foothold. Ultimately, the “robbery” as the best made films of the same schedule to release the results, is the only one of cost recovery to the box office movie.

“inseparable” investment is much more than box office receipts

(investment of 40 million yuan, declared Fat 200 million at the box office 535 million)

“inseparable”

released on May 4, the first day of 15 major cities ranked piece proportion accounted for about 12%, the second day of the “Avenger Alliance released accounted for almost 40 percent,” Inseparable “row piece dropped to 8 % of yesterday’s row piece, about 6%.

“inseparable,” the film side is not an interview, the reporter learned from other sources Avenger Union “and I do not know the specific mapping of the film in making schedule, only the end of April early May release, until the hard-Canton publicity measures are done, before we know and super heroes are back to back “combat”.

Chinese film box office, columnist Liu Jia said, “inseparable” in such a big competition, but also made 5.35 million yuan has been regarded as Hukouduoshi, the quality of the film and the cast are pretty good. However, this result should not let the film side satisfied, although relying on Kevin Spacey to sell some of the foreign copyright, but if you want to recover the cost should be difficult to

“every man” box office than expected a lot worse

(Xuanfa Cheng investment of this is unknown, the current box office less than 25 million yuan)

“every man” April 23 release, was “super battleship” containment yesterday row for about 2%, released very little space.

the Chupin light Pictures vice president, said Xu Lin, the film’s box office than they had expected much worse, but there are also psychological preparation. Small and medium-sized investments made films with Hollywood blockbusters can not be in the same category, is a comprehensive gap, but the gathering of “two ship” so fierce that there are some unexpected. “Made films released in such a dangerous environment, the only advantage is that the local advantage, in fact, these few directors have worked very hard, but the director should also reflect the movie, after all, entertainment products, tell you the story of whether ground gas whether it should be the first factor to be considered, rather than personal expression the first place? “think Xu Lin,” gold robberies “than the other two films at the box office is for this reason, in addition to Ning Hao’s brand than The other two directors or a better understanding of what the viewers want to see.

“killing” it was certainly valuable even if

(Xuanfa Cheng investment of this is unknown, the current box office about $ 20 million)

“killing” was released on April 28, because no big names to support the field, and the story is more complex, the row piece has been very good. Row piece yesterday, about 2.7 percent of the country’s total screenings.

“killing” the relevant person in charge of the film side, because the prior is very clear the film is not a commercial element at the first one works, so the box office expectations are not too high, but still not satisfied with the present results, released the first week of the holiday a few days at the box office is far lower than expected. But for the present results, the film side, also said to be able to accept, “Now is the choice of the market, several other films such a fate can only say that very reluctantly.” Killing “, just like the director said, as long as someone is certainly there is the existence of value. ”

Although the Chupin Star America’s own cinema, but that does not “killing” an exclusive piece played much effect, “even if we come up with all the video hall to put the” killing “, if the viewing people do not increase, the theater can not do anything, after all, is the commercial market-oriented operation. ”

made films group blocking Hollywood “argument, the person in charge does not agree with,” We have not done to this point of publicity, said to fight, resist, in fact, put himself in a vulnerable that party, but in fact there is no comparability between the two Hollywood movies not only on the mainland, in Hong Kong, Taiwan is also no way to stop, so we must start from the point of view of ground gas emotional win. ”

brainstorming

video selling point is how to grasp worthy of reflection

publicity and distribution, “kill” every man “and other films in the declared fat, very hard, not only the media to give a strong support, theater row piece is given a certain amount of space, but the market is to look at attendance rate, scheduled for three days and no one can not simply only complain about the theater is not to force. But the publicity how should it be done? Grasp the film’s selling point is it very accurate? The judgment of the schedule of how to be a more reasonable? These are all worthwhile to summarize and reflect. I think not therefore feel the film is no hope, if no one else to do, do not compare, you do not know the gap between where you are, in the long run, this situation is not bad. Oral: Xu Lin, vice president of Enlight Pictures

not only on quantity not quality

met Hollywood blockbusters, domestic small pieces at a disadvantage. You must have a solid content, in good faith, and your audience. I think the domestic piece of the party and the issuer or to prescribe the right remedy the declared fat, not to say that to get micro-film, the CD, we can find some people in the industry. Small and medium-sized films, not simply to inform advocacy, you need to find resonance, to provoke the curiosity of the audience. We are also things like the film 800 can be released on 200, but a good film ratio is still very low. So do not just quantity, but also quality. Sometimes we did not do a good job, so-so throw out the issue of luck, not a cannon fodder strange. Oral: Filmko Entertainment chairman Wang Haifeng

considered after trying to branch line issue

The issuer is responsible for

“11″, Chen Hui, said they bolted from the addition of a Chinese-language film “ants” trying to branch line issue, and intends to first packet in 10 cities dozens of games free of charge to the audience to see to let them know the quality of the film. A lot of cinema are not necessarily optimistic, looking for three or four great importance to your theaters, shown exclusively in certain areas to cultivate and nurture good, which can be considered a way beyond the helpless.

Oral: “11″ person in charge of the issuer, Chen Hui

reporter observed

before and after the May file

this year, launched by the Chinese film “backbone generation” director made films to fight against Hollywood, is very concerned about the topic in the recent film industry insiders and media. In fact, in terms of topic to create, creative co-ordination, or the media to give the intensity of coverage, the first appearance of the three films have been compared to the same scale of the film more attention, but the box office performance unsatisfactory results is not unexpected. Throughout the year the film market in addition to the Lunar New Year stalls made films can Wensheng, the other time slots are the possibility to act as “cannon fodder”, and made films with Hollywood blockbusters is not a heavyweight production scale, is destined to the audience favor visual bombing, and individuals to express their ability to do resonate with the audience, Chinese directors need to reflect on the place.

But the positive is made films of a single type of status quo, these three films have made a valuable try and break the gold robbery “Ewing is the most accurate grasp on the genre, to be before and after the attack to break through 100 million at the box office, “every man” and “killing” in the image, narrative style is very bold, but in the type of positioning is significantly blurred, and a variety of mix and match elements and can not be called type films, but also destined to undergo a continuous process of lessons learned, with this attempt possible to achieve forward.

(This article Source: Beijing News)