Hewlett-Packard President and CEO of Whitman recently embarked on a first trip to China since she took office just a few days has visited Shanghai, Chongqing, Beijing and other places. In this once-great companies gradually declining, Whitman’s visit to China, continue to complete the HP China has both the business and investment, but also to the world that HP’s expectations of the Chinese market. “We need to achieve recovery in the Chinese market,” because the future in China, “in an interview, Whitman commented on the Chinese market.
Whitman as Hewlett-Packard CEO in September 2011, this ranks in the past 70 years of time in U.S. history’s most successful technology companies of the company ranking is slowly losing the aura for an professional managers of any technical background, this is a period of considerable test of experience. In recent years, Hewlett-Packard CEO candidates, as well as board level experience too much, too frequent changes now need to work through our efforts, HP to get rid of these dramatic changes, to get people to see more HP through their own products and services for customer service. “Whitman said.the
HP CEO: concern enterprise customers to increase the input of the Chinese market
HP’s low performance reflects the transformation of the industry as a whole, how to buck the trend, do not drown in the wave of development, is an urgent problem of the HP Whitman who the biggest burden. HP will be how to reverse the existing situation and future business focus and development strategies, future there will be a major decision in Whitman … HP has left too many questions to us.1.0
HP strategy: focus on cloud computing, security and data strong>
Hewlett-Packard announced on February 22, 2012, 2012 first-quarter revenues and net profit have fallen sharply, the net profit decline of up to 44%. Quarter of 2011, Hewlett-Packard to investment in R & D department of the company fiscal year revenue ratio fell to 2.6 percent from 5.8 percent in 10 years ago. Stark contrast, IBM, Apple and Oracle R & D expenditure than the average of about 6.9%. If you do not re-enact the company’s R & D strategy, HP is likely to innovation by competitors is far from falling, but will be unable to start due to the past, HP has implemented a series of cost-cutting measures to improve business, to further improve profitability.
Whitman took office after the first start from the PC market, PC and printer business merger. Whitman said the PC business is still important for HP to retain its PC business to ensure that HP to maintain a high level of return on capital investment; contribute to the development and retention of the PC business as servers, storage devices, these products supply chain development; HP’s brand image is very important.
HP is working on the implementation of the strategic named “HP Version 1.0″, cloud computing, security, and large data analysis in three areas to invest in the company’s core computers, printers, and enterprise-class business innovation. She firmly believes that these areas cover a number of business and consumer customers will be HP ushered in tremendous growth opportunities. But apparently HP will not abandon the hardware business, “We have about 70% of the revenue from such as servers, storage devices, network equipment, PC products, printing products such as hardware devices. Whitman said, “HP software business, but this is not to take the HP transformation to become a software company.” “We want to enhance the strength of the core business, strengthen the software business, and integration of assets, maximize return on investment.”
2/3 of HP’s business which enterprise customers, including large enterprises, small and medium-sized enterprises and government departments, corporate customers are still the focus of HP’s strategy. Whitman’s goal is to re-attract corporate customers, led over the past few years has been staggering along the HP back on track, “Our company is for customers”.the
HP’s strategy to enter the 1.0 era, enterprise-focused
increase investment in the Chinese market to achieve recovery
by her mother’s influence, Whitman has a special friendship with the Chinese market, often by the mother’s caveats “that attaches importance to China, the future in China. Period still works for eBay, this concept of Whitman will carry out the work, “must be able to fit the unique product of China’s market demand. Therefore, after joining HP, compared to his predecessor, Whitman first time will be the Chinese market attention and customized products for China rose to a strategic height. “We will make further investment in HP in the Chinese market and brand building in this part of the work, HP has been quiet for some time, then we have to let all the products in China continue to be market and branding work the support. “she said.
HP is experiencing business re-integration phase of the merger of business units will face the adjustment of personnel, but Whitman said that the recent HP business unit consolidation adjustments will not affect China, “we will not be layoffs in China, because China is a growing market for HP, we will further investment in China in the next phase of development to increase staff in China “.
Currently, Whitman is continuing to urge the various teams in HP’s product line, from the PC to the printer to the server must be for the Chinese market, tailor our products to network equipment. Early May, Whitman will once again come to China to participate in the global PC HP new conference. Tablet PC, HP upcoming Tablet PC based on Windows8 operating system, is also considering the introduction of the Tablet PC operating system based on Andrews.For the future development of HP, the Whitman said, we are committed to find a balance between profitability and long-term strategy, in order to gradually increase the profits from the long-term perspective, the most important, to the HP’s investment in the future. “HP will usher in the next year the 75th anniversary celebration, my task is to lay the foundation for the development of the next 75 years of HP.”
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