[IT168 exclusive interview] March 1, 2012, Sony Grand Hyatt Hotel in Shanghai held a new conference of 2012 the Cyber-shot digital camera line, during the Sony specifically with friends in the media new products held an interview session, we IT168 reporter also had the honor of several Sony executives were interviewed, the following is a specific interview with him.

Sony’s new 2012 spring

Sony (China) Limited personal images and audio business unit director Tian Shun

Reporter: The T200 and T300 to change the previous T-series slider design style is not after the T-series design style change? Thank you! Mr. Tian Shun in

: in the new material using the above, have also said that the purpose is in order to show the concept of T, thinner, more stylish, cooler, we believe that This is a good indication, but only the performance of the theme of a one way, we will not deny the slider design, etc., does not mean that now we do not have the intent.

Reporter: I would like to ask, before Sony TX series, including card machine, mainly for the female market, then I would like to ask Sony for a male card user market how do you view the future will be introduced to some of the TX series, male users of the camera?

Mr. Yang Jian: TX66 main color is pink, a total of six colors, including a very suitable for men silver machine, the TX series TX66 , TX300, TX200 and TX20. We are particularly focusing on women, but for multiple users to a variety of functions, such as water resistance, such as outdoor features, not just for women, men also apply.

Reporter: to see the Sony Cyber-shot has not been introduced to the relatively large size sensor camera, but now more and more professional user, they will care about this, Sony is not have the intention to push some of the relatively large size of the sensor Cyber-shot Sony did not push, is not fear of affecting their own micro-single product? Mr. Tian Shun in

: is true that we also have the large size of the image sensor products, like α inside the products, including micro-series Cyber-shot this one, we are positioning want to emphasize portability above for high-definition sensors, constantly upgrading, is the first time this year to launch 18.2 million pixels, the industry’s highest pixel addition, the image signal processing technology, These enhancements can be integrated to improve the recording capabilities of the portable camera, the positioning of the Cyber-shot is now used by some hardware, the choice of a number of devices, mainly based on the point of view of products on how to better meet user needs to consider with this regard.

: Sony in 2005, a concept G1, was there Wi-Fi capability, with WIFI function TX300 What is the difference, why re-adopt this feature?

Mr. Yang Jian: TX200, TX300 and HX30-G1, G1 on the G1, the camera point to point the camera, this year, new research and development of Wi-Fi technology, porting from the camera to smart phones to smart tablet PC, this is not the same, the more users feel the camera more sharing capabilities, from cameras to smartphones and Tablet PC functionality.

Reporter: I would like to ask since last year due to various reasons, our digital camera market, especially in the first-tier cities, faced with market saturation, the downward trend of our unit price in the thousand-level low-end camera market is a greater impact on some of this market situation, Sony is why the launch of the shape of main, to the relatively low product of the relative price of the 90 target groups, how do you think of this part of the market?

Mr. Chen Ning: In fact, we did not stop the development of new customer needs, J10 to J20, we uphold this philosophy, not to open the camera people, such as students, most of the shot using a mobile phone , or rarely taken with the camera, we believe that young and dynamic design can promote them to purchase to get the desire, our view is that this innovative, customer-oriented design innovation has brought us a whole new customer base, it is very worthwhile.

: TX300 wireless charging capabilities, the charge is full of how much time is not efficiency, faster or more slowly, or only for convenience?

Mr. Yang Jian: charging method divided into three a direct battery charging, 185 minutes, another USB close to the line of 115 minutes, wireless charging 225 minutes.

Reporter: TX66 TX300 listed time and price?

Mr. Chen Ning: TX66 and TX300 around April to the market, the price we have not yet decided.