prepared for different terminal
2011 年 9 14, Microsoft released a developer preview version of Windows 8 operating system. The biggest difference with the previous version, mainly in four aspects: First, Windows 8 in the Tablet PC, notebook and desktop computers running; second, Windows 8 start more quickly, reducing the memory footprint; third, Windows 8 The Windows Store has a new application store, and applications to communicate between each other; Finally, windows8 using Metro-style touch screen, and touch interface has been regarded as Microsoft’s future. Currently, Windows 8 developer preview version is available for free download, but the official release time has not yet announced.
NetEase: recently we know that development of Windows 8 preview version is more of a hot news that the release of Windows 8, what do you think Microsoft is looking forward to it and planning?
Simon Leung: Of course, we want to be a very successful product. Because it is a relatively new product, but also can be the first company with a platform in a different terminal to use, so our expectations are very high.
NetEase: We also know that Windows 7 is released there two years ago, it got 400 million users.
Simon Leung: more than four hundred million of.
NetEase: , you can say is very successful, but after two years, immediately on the release of Windows 8, the speed is very fast, the user will not feel too fast ?
Simon Leung: This innovation is not too fast, because the development of IT, both in technology or at any rapid development are good, so we want it to catch up. However, consumers can choose, this is very important, you can continue using Windows 7 to use, of course, Windows 8 so a good product, many consumers want is to use Windows 8. Is now very easy, take it to upgrade to Windows 8, Windows 7, because of all the running program, all you can go inside in Windows 8.
NetEase: Now, some people say that Microsoft’s dominance has been challenged.
Simon Leung: Oh (laughs).
NetEase: Do you think the launch of its Windows 8 how are faced with a kind of competition? Can you talk about the biggest you believe the hype Windows 8?
Simon Leung: Windows 8 in fact, in terms of what people can compete with us, this is the first. I think there is progress, there is competition, consumers will benefit, so we welcome competition, we do have a little competition can stimulate innovation, so the whole industry is a good thing. I think the most important platform for Windows 8 is the only one in all the terminals can be used with other friends in the industry development direction a little bit different, but finally our customers to choose which platform.
NetEase: You have said that the next generation of Windows is to support the ARM architecture, which means that the PC + era, then you can describe what is PC + times?
Simon Leung: In fact, the most important thing is to see that, but the whole concept of large, do not just look at the PC era. This is a cloud computing era, the era of cloud computing, Windows 8 is only a platform to the side, back or goes. So now is a development in all of IT is critical in terms of time, is also an opportunity for a lot of times.
Section Microsoft’s cloud computing using open mode
“to your computer as the access port, everything over the Internet it.” It is in recent years, IT world, a very popular way of saying, is that the emerging cloud computing technology. According to Wikipedia the definition of cloud computing is an Internet-based formula, this way, the shared hardware and software resources and information on demand for computers and other equipment. In other words, enterprises and individual users no longer need to purchase expensive hardware investment cost, as long as the Internet to purchase or lease computing power on it.
NetEase: You have mentioned several times in the cloud, can you please explain to our friends, what is cloud technology?
Simon Leung: is now the cloud technology is the use of communications networks, anytime, anywhere you can get information, manage your data, this is a very good thing, because there are a lot of data could you at home, you can not get out to work, or get in the car, the use of wired networks, wireless networks can be subjected to that cloud, you can get your data, or with all your friends in the world can communicate.
NetEase: Microsoft’s cloud computing strategy?
Simon Leung: Our strategy is very simple, we provide the most comprehensive cloud computing, public cloud can do, can do private clouds, mixed clouds can be done, which provides a platform for different our partner. They do over there innovations, the good application, good solutions are provided to our customers.
NetEase: cloud computing technology to promote this process, Microsoft has not encountered any difficulties, do you think biggest bottleneck?
Simon Leung: may in fact be the case in terms of China in the world in terms of the world where countries Ordinance. Because in theory, I make a cloud in the center of China, to support not only domestic customers, can also support companies in foreign countries, so this is a very good concept. But of course some sensitive data, other countries would be willing to put it to China. So for us to continue to develop there is no problem, because we do cloud computing technology has made a very long time, but now a number of regulations on the issue is quite complex and require some time to deal with.
NetEase: in China, Microsoft in cloud computing, which will open the first breakthrough in the field?
Simon Leung: is the fact that we have done a lot of cloud computing, our first step is to provide a platform for us to do in a private cloud inside a lot, providing a platform to our customers. Whether the Government or large enterprises or is to provide them with a platform for us to do their cloud solution. In addition, we have a great development, that is, the public cloud. Is to us, such as Office products on the cloud which are available to all of our Chinese customers.
NetEase: Now many companies are beginning to do this cloud technologies, including what China is actually very intense competition. Do you think the various companies are beginning the process of doing cloud computing, there will be what kind of competition it?
Simon Leung: may be this way, because different companies may develop in the direction a little bit different, some more open, and some relatively closed, it may be in, whether in technology, competition in the business model aspects. Microsoft to take us a very open way, so you want to buy my platform, I can, you can use my platform, you use the services of my cloud can. So that is a different company, so a little bit different direction.
NetEase: Cloud computing will give my life exactly what specific changes, can you give specific examples introduce a little bit?
Simon Leung: Let me give two examples, one has a relationship with the consumer, you may have heard we have a game machine called the Xbox, in fact, behind Xbox live is called a the network. So you can go through this network in Beijing, in Shanghai, you can tell a friend playing the same game, in fact, is the cloud computing technology, it is with your daily life are related.
Another is the more significant business impact. Fact that also in China, enterprises or the development of China after a very big impact. Because in China, 99% of companies are SMEs, so there is only 16% of broadband, which use some of those CRM and ERP software, only 4%. Why this way? Because the threshold is relatively high, because you use IT, the current traditional approach to buy a large machine, buy a lot, to someone to do, so the burden on SMEs is relatively heavy, the threshold is relatively high. But with cloud computing, because we can share, we can take advantage of the capacity of the machine, so we can provide you with a number on how much of a new charging method, just like water, electricity or telephone call, which is an not the same. If so, it is easy for SMEs to buy that service, the threshold is much lower. So do so, SMEs can take advantage of cloud computing technology, with some larger companies compete, to help small and medium enterprises development.
NetEase: actually talked about cloud computing, there are some users will start to appear have some concerns, that my information is stored in the cloud, then it will not be very unsafe ?
Simon Leung: is actually just a cloud computing is not only security issues have now been saved. So in fact we can go through different techniques, our experience, the first thing you should all genuine, do not give the virus into the organic to go, to go through the network, because we have spent a lot of time in the confidential aspects of the development of many different software, you can guarantee your safety. In addition, the company is concerned, many are worried about, so why we will support private clouds with public clouds, such as large government agencies, he felt that many of our citizens’ data on a network that is dangerous to the public, he can use our The platform, built his own private cloud. Others not so sensitive, you can put the public cloud, so that there is choice, it is quite flexible.Section
Microsoft Windows 8 will become the mobile equipment system wars killer
into 2011, global sales of Tablet PC market growing. According to research firm IDC data show that in the first quarter tablet PC sales worldwide of 720 million units, 13.6 million units for the second quarter, quarter growth rate was 88.9% annual growth rate of 303.8%. In the operating system, Apple’s iPad in the first quarter of 2011 accounted for 65.7% market share, Android products will occupy 34% market share. The second quarter, Apple iPad market share increased to 68.3%, Android products fell slightly to 26.8%. Statistical data from the point of view, Apple iOS products and Google’s Android about to seize the product over ninety percent of the market. But with Windows 8 for smart phones and tablet PCs to support mobile devices destined to battle the system times more worth the wait.
NetEase: In the last two years, we can see, tablet PCs and mobile phones is growing very fast, and Microsoft’s mobile platform above what is deployed it?
Simon Leung: Windows 8 have two characteristics: one is that we not only support the past we wintel, ARM we also support, as ARM or a lot of the Tablet PC can be used in mobile phones. Windows 8 to support all of the different terminal, is a cell phone can also be used in flat panel can also be used, desktop computer can also be used, so we now will have all the input terminals.
NetEase: In fact, the introduction of Windows 8 is Microsoft’s mobile platform on a deployment?
Simon Leung: Not only is the mobile platform, in fact, the PC is the same, so why we are three-screen one, which is part of it. The most important thing in terms of developers is a very good news, because the developer is now developing a set of tools for you on the phone, in another set of flat, another set in the PC, a lot of trouble, and we are a set of development tools, to give you the application in three different platforms. Then the product can also be out as soon as possible, also good for consumers. So in fact this way do so, put the whole ecological environment, we quickly called Ecosystem to do it, and then innovation. Because you know our country is also promoting the “second five-year plan” to do innovation, large companies can be innovative, small companies can innovate now, individuals can also be innovative.
NetEase: Some critics say that the smart phones and tablet PCs in the era, developers need to be more open, but also the kind of incentives need to be more rich ecosystem. We have the data here is Apple’s iPhone and iPad users 42.5 million lines of application available for download, Andrews is 25 million, but the Windows Phone is only 3 million lines of application available for download. What’s your view on this it?
Simon Leung: My view is that we have many opportunities, so we can continue to progress, continue to progress, so why we are so important Windows Phone platform, Windows 8 is so important, that we can fully can give us the ultimate benefit of consumers.
NetEase: What are the specific competitive strategy?
Simon Leung: strategy is the first product. Our Windows 8 is not the same with the other, the same platform can be used in three, so consumers will soon be able to attract to our platform. Just look at us in the United States to open BUILD Developers Conference, more than 5,000 developers to see his reaction so warm, that is, we know that Windows Phone or Windows 8 after popular. That day there are many more than 5,000 people out of our Chinese friends, they also put the version of Windows 8 also brought back, so why do I say that we are confident of future competition is for this reason.
NetEase: We see this in and mobile phone vendors, Microsoft is taking a charge mode. However, compared with Google, Google uses a pure free. Microsoft felt the pressure in it?
Simon Leung: there is no pressure, because you look at that cost, you can not just look at that software that fee, which depends on the entire development process, your costs. So in terms of developers, or is every company, every OEM in terms of development time can be shortened. In fact, the entire mobile Ye Hao, Ye Hao tablet PCs, PC’s cost is in fact the highest R & D, not in every single part of the cost, so a lot of OEM cooperation with us, the phone can do it faster, I can do a lot more different styles phone, so they are actually different ways we do, but we do that method 30 years, are so successful, so I think you can do after a successful.
NetEase: Ballmer said that Windows Phone is not reached his sales expectations. Do you think this is what causes it is not expected then?
Simon Leung: There are different reasons, we have to learn, Windows Phone PC to do a bit with us, we have done so PC a long time, but we learned a lot. So the next version of our future, Mango version, much of our faith.
NetEase: We see that Google is now the acquisition of Motorola.
Simon Leung: Oh (laughs).
NetEase: Microsoft will not have this step?
Simon Leung: in terms of the acquisition, it is not convenient to comment on the first, second we now have a lot of very good partner, a Nokia, one is HTC, a Samsung, as well as our domestic ZTE those companies, so now we continue to create a good platform for us to our partners to innovate in the above, do us all more mobile consumers.
free mode competition and innovation in the fourth quarter
2009, the “Long Tail” author Chris Anderson published “Free: the future of business,” a book detailing a new economic model – free of charge. In the digital age, the low cost of reproduction of information, making free with possibility. Of course, free does not mean unprofitable. This pattern is typical of Google. Free use of a strategy to make Google search engine to obtain the mass users, thus making it the model to make money through advertising alliance with the audience base. In contrast, Microsoft paid model as a representative of another already created the winner-take-all model. For Windows, for example, the most popular operating system to attract the majority of software developers can create software running on this platform.
NetEase: In the future, do you think is this, like, for example, this payment model like Microsoft, and Google that free mode, it will co-exist it or say?
Simon Leung: I think it will co-exist, because there are different industries Ye Hao, Ye Hao different areas, it may take a different approach, so you can not say that a method can regard all areas of problem solving, so I think development is diverse.
NetEase: Microsoft has a free pattern and this competition strategy?
Simon Leung: is to see us in the above value. In fact, we now have some places we also adopt the same, we Bing search is free of charge.
NetEase: is to pay Microsoft to continue this pattern, but it is still confident?
Simon Leung: right.
NetEase: , but we can see that open source software, such as linux, then there is Wikipedia so that you feel their success how to explain it?
Simon Leung: First, linux is not entirely free, so with the free open source software are two different things, so this is the first. Second, you can see the performance of the entire market, you are a software should do well, you have to invest, to invest, then you have to spend money, this is the reason is actually very simple.
NetEase: In fact, we see a set of data, that is now open source software and open source software has a lot of non-users. Total operating income from the point of view, Microsoft is certainly far more than the open-source software, but the difference from the user is actually on the small. For example, the Firefox browser, it has continued to erode IE browser market share, Microsoft is not worried about that, that one day the open-source software over Microsoft?
Simon Leung: to see competition in the matter, which is a well, an innovation which well win.
NetEase: that there is pressure?
Simon Leung: that I think we do not have too much pressure, we continue to go in that direction, we have a very successful company, each year we spend hundreds of millions doing about innovation is 91 We will not do business is no pressure on you, but the pressure is from a different side, I feel pressure to give us a good encouragement to do better in our work.
NetEase: Anderson, is that we have just mentioned the “long tail” that the author, he wrote “Free” book, he still such a statement in which he that because the computer processor, digital storage and bandwidth have become too expensive, making the marginal cost of information tends to zero, he forecast that one day, sooner or later, is that all digital products will become a free product.
Simon Leung: ah, this is his theory.
NetEase: You agree with him that this theory?
Simon Leung: If agreed to this theory, we go out into this direction to go.
NetEase: There is a saying that Microsoft say piracy, it actually gives Microsoft a training a large number of users, and also to reduce its marketing costs, you how to evaluate that?
Simon Leung: I think the two concepts it is thrown into chaos, piracy is piracy. Fact that piracy is not only Microsoft, I think also from a different perspective. Why do we have a number of industries in China, the development of certain countries or with other relative to the ratio, it is quite a bit behind, such as India to do a comparison, our country has developed rapidly in India than in many places, but there are two sectors than it is development is not so good, one is the software development industry, one is entertainment, film. Two industries have one thing in common is that intellectual property protection is very important. I think we in the “second five-year plan,” our country to go to develop the knowledge society, we must add value, or the protection of intellectual property that issue is resolved, future development on our big problem. Because now you see we do PC, we do China is in the downstream manufacturing, high profits in the upstream can not do that, this is a relationship with intellectual property protection.
NetEase: There is a view that, in fact, piracy will never stop, you see how this view of it?
Simon Leung: Some people may have that opportunity, because the less developed countries in the U.S., or 20% of piracy, there is no way short of this may solve it. But I think the most important there is progress, especially in our country, to support the “second Five Year Plan”, we do well in intellectual property protection, it would slow down the innovation of.
NetEase: In fact, we also see a problem that in the past year, Microsoft has in the fight against piracy business users increased above efforts, but for this, then, companies will be quite criticism.
Simon Leung: In fact, we have been talking about, intellectual property protection do we have from three directions, the most important direction is to do education, in fact, we do also do a lot of education, it may be because of us, a We in education; another on the technical side, we do something that is anti-piracy; Finally, law enforcement, that is, with all our government agencies, we help him to combat, in fact, is the government agencies do to combat piracy, not that we do, we help him. But I think the hope that we, in fact, we use three different directions with our government, in which intellectual property protection to do what we should do.
NetEase: you to the next three years, IT market how to forecast?
Simon Leung: prediction, I think it is in several ways, one is just talking about cloud computing will develop quickly, for the whole of China, both in innovation, or small and medium enterprises development are very important. Also in development is also the terminal should be soon. Because cable networks have done well, the wireless network is also developing very fast, with the wireless network, the mobile terminal to develop faster. For example, in smart cell phones, or Tablet PC development is very fast.