Despite last year’s animation production in China has been the highest in the world, around the animation base for even more shops, almost every one leadership said the support and development of animation, then approved the text of the animation project … or no change in the ordinary people “domestic animation no impression. Chinese animation really can not afford to help “fools”?

said that the Chinese animation help can not afford to “fools” is obviously unfair to a lot of real struggle for the animation and to pay animators. The good thing not to go out and bad news travels, the lack of stars and successful works of Chinese animation is usually difficult to enter the field of vision of the public media recently because of two things become a hot topic on the network.

is an animated film “hero Chi Chi Chuan widely questioned, which lead to numerous spittle. The question the previous audience of film criticism, in addition to ordinary viewers, users, peers have issued sharp questioning. Of course, this is not an animated circle “in the same phase light”, but we really ashamed of this peer, and finally China’s animation industry for many years suppressed all kinds of unusual and unfair to vent.

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government support with the taxpayers’ money, the work of a known input 12 million but as if the primary level of animation. If such a quality film to get government support, that support the standard in the end is what? Why one has not yet released movie has been included in the local “culture of quality engineering”? This is the focus of all people in the industry questioned.

not so much questioning the film or Chupin, but rather that we questioned the years of industry support policies are fair and reasonable.

Although the producers later tried to distance themselves from the relationship with the Government, but the name of the movie promo subtitles listed leadership impressively, its causes and intended to speak for themselves. With the government to further promote the implementation of the policy of the cultural industries, such irrationality will not further enlarge it?

more frightening is that cultural projects on the corruption is more hidden, as animation director for skin said, “cultural shabby, not dead, it is difficult to review and evaluation of this trend are not corrected, the future, not just animation, the field of culture at all levels will suffer. “

I have no doubt the good intentions of government support policies, but in fact this support has become a double-edged sword. It is indeed in a short time to expand the size of the industry, but on the other hand, nourish a number of tertiary eating policies enterprise, thereby greatly squeezed another group really paid the creation of enterprises rely on their own hard living space, resulting in a unfair competition within the industry. Some muffled fortune of China’s animation circles, though not by the support of the works are inferior to make, but as the implementation of policies of the government side, there is no corresponding rational and effective assessment, monitoring mechanisms, alone enterprise “conscience”, the result can only be counterproductive.

this second pile of things, is made “Wali” project. “Chi Chi” really should be grateful to “domestic Wali” save in the opinion of an abyss of misery. When we see this four years ago, before even entering the Chinese market, American animated film suddenly turned into a the SARFT record by granted Toupai made movie, and even a lot of people suspect that the Administration’s Web site was hacked. But now I say, it is public opinion counted in the head of China’s animation industry, but also be regarded as the animation industry, “lying in the gun”. I do not think on the “Wall” will be the true meaning of this domestic Toupai.

someone asked the Chinese animation and excellent foreign animation gap where some people say creative, it was said that the technology, some say the financial strength, some people say the system … I say, is smart too, take the time to get down in good faith pay too little. The long-term success of an industry is to rely on gimmicks to do.

Fortunately, events outside of the brush the lower limit of public concern, there are more and more stick to the professional ideal animation people get down to doing more to comply with professional rules, the matter of the laws of the market and works. These work just like the simple wildflowers, perhaps now being gaudy gorgeous plastic flowers covered by plastic flowers will eventually dust dirty, wild flowers in full bloom must be overwhelming, because it is below the clay.

Chen Liao, Yu (animation director)