spent a few thousand dollars for the luxury hotel VIP card, and promised to be able to enjoy all the benefits and convenience. But the Reporter survey found that in the current tourist season, when the free hotel voucher when customers want to use the hotel’s VIP customer’s identity, but the hotel side to various reasons, the VIP customers became an ordinary consumer, not as second-class customers. Miss Fan

lives in Hangzhou to spend 1999 yuan last year in Hangzhou, Wyndham Heights Hotel for a VIP membership card at the same time get free hotel voucher for a hotel, use the period of one year. Free coupons to expire on April 23 this year, when Miss Fan to call the hotel reservation Check, but hotel staff “high season rooms are booking full” refused. After coordination, the hotel only allows Miss Fan extension using the free coupons.

Similarly, Hangzhou, Fang upon the Four Points by Sheraton membership card to receive the one free coupons, but also a few days in advance booking to stay at the hotel refused to “availability” to use. The reporter called several star hotel in Hangzhou City, free coupons, booking the room to stay at April 28, have been rejected because of the “room full”. When the reporter again the average consumer’s identity by calling the hotel front desk to book a room, there are several reservation. Also showed that the room is not booked these hotels portal. Even a hotel refused to stay free of charge the use of vouchers to three days before the holiday after the “May Day are not allowed to use the coupons, but when the reporter to call the hotel Member Management Center requires a membership card that members will receive a coupon This is a limit.

“VIP customers, this in order to enjoy the more honorable service, but unexpectedly the time of booking even the most basic services have not been the coupons as a reward of the hotel, but the member to become a” second-class customers “when booking everywhere limited, indeed consumers chilling.” Hangzhou citizens Ho Jun said.

tourism and hotel management experts Zhou Wenjun, said in an interview with reporters, free coupons, the hotel has complete control over whether it can be arranged to move the initiative. Most hotels will be indicated in the relevant provisions of statutory holidays can not stay “or” book a room subject to room status. However, due to the holidays, and during the tourist season hotel rates rise, higher occupancy rates, It is a great opportunity to make money, businesses are often reluctant to transferring interests always want to keep some free listings to the cash to stay customers. Therefore, the use of “full room” as an excuse to refuse to stay free coupons has long been an unwritten norm of the hotel industry. The lobby of the responsible officer if the consumer does not advance through the instructions, stay free coupons at check-in when produce is likely still “The hotel has the final say.” For various reasons rejected the use of coupons.

hotel to implement a membership program in order to develop their own loyal consumer groups, but it seems many hotels have neglected the long-term customer training, but start with the one-shot deal. Stay free coupons are members of the enjoyment of benefits, has been difficult to use. “Macro consumers the final say, hotels have the final say when its holders, this false consumption is easy for consumers to” cash is king “mentality appears, membership programs to their original value has been damaged.

Hangzhou Tourism Commission industry management at the relevant person in charge to remind consumers to coupons not used Date Description, or is still in use within the range of dates, hotel unreasonably refused the use of coupons are illegal behaviors. Consumers can complain to the Authority or the Consumers’ Association of the quality of tourism of the local Tourism Committee.