SAN FRANCISCO Aug. 29 news, the U.S. group Wang, CEO today told ZDNet interview revealed that the U.S. group net sales in a single month in July broke billion, growth of 20%. U.S. group had sales of 230 million last year, this year sales of more than 1.6 billion.
Wang said, buy web site has changed a whole number, the data from six months ago began to decline. Wang believes that eventually the market buy the pattern will be divided into 721 pattern, the first buy site will occupy 70% market share, second with 20% market share, the rest of the share buy site remaining 10 percent market share.
Internet data research firm Hitwise recently released data show that the amount of U.S. corporations among the country’s third network access only to handle, cost-effective after Taobao together. “Based on our market survey, local services, the U.S. has the largest group buy site.” Wang said, the U.S. group now has close to 300 per day and 100,000 items buy orders, the total buy buy local services more than 90%.
U.S. group announced the completion of web-month $ 50 million in the second round of financing, it is learned that the round of investment led by the Alibaba Group to vote, Northern Lights, Walden International and Sequoia Capital, the first round of financing with the investment side, funds have been All arrival. Wang declined to say in an interview a specific amount of Alibaba investment, and that the amount of the third round of investment will be implemented after the announcement. (Gong Joan)
The following is an interview with Record:
ZDNet: users Hello everybody, welcome to today’s technology, high-end interviews, and today we have invited the guests can be said that China’s Internet pioneers, in 2007 he founded the first Chinese mainland pushed special Rice has called microblogging, and then in 2005 before founding the school network, which is now all of our network, as he is now the latest is the founder and the U.S. Mission Network CEO, he is Wang, Wang always welcome you.
Wang: Hello, everyone.
buy site has been down six months ago, the number of future market will show a 721 pattern
ZDNet: We know that you buy from a website set up last year, the U.S. group net, that time is a relatively early Chinese buy site, after so much time a year do you think the pattern of the whole buy the site has no some changes?
Wang: U.S. Mission Network last March 4 on the line, when is the earliest of the new wave of websites focused on services, buy, and now about a year and a half, we get a very big business growth, the U.S. group net from the beginning, only a city of Beijing, and now covers 98 cities in the country, a day we buy only from the initial project, nearly 300 a day now buy items; daily sales volume from the beginning, only 75 can now close to 10 million single, so a year and a half has been very, very large growth.
ZDNet: U.S. group net itself has grown, do you think the environment has changed the whole buy it?
Wang: The whole market has undergone great changes, the market has gone through several processes, beginning from March 4 last year, we are on the line, the market opened, to the back more and more “Hundred Regiments” , “thousands of group war”, now the country according to the latest statistics there are 5,000 or so. However, this trend is not all the way up, the number of about six months ago have been reversed, although there are many buy site, but several have been very clear in front, is the first, second, third this first camp, the latter The second camp, followed by the other is more. Analogy is like a sporting event is divided preliminaries, semi-finals, finals, and may participate in the preliminaries of the people very much, but now after the preliminaries of the process, basically to the semi-finals and finals between, so now the pattern is gradually bright.
the other hand, because the buy site, so it will back down if the development of different differentiation, different routes, so generally speaking I think e-commerce services, this is a very big trend, a are emerging markets.
ZDNet: You just said buy site is now entering a downturn period, slowly declining. Do you think the future will probably survive it have? Because before that left five people in the industry, only 10, the other will no longer exist, do you think?
Wang: I think this thing is the same as with other markets, although many people do, but in the end or close to the homogeneous market, so I think the final pattern is 721, that is, first, then the market may take to 70% market share, the second may bring 20%, other family share many of the remaining 10%, so the goal is to become our first U.S. group.
100,000 single day volume localization services accounting for over 90%
ZDNet: But we see a number of studies, for example, some of them every week Hitwise released some reports, we look at traffic before the group’s name is probably the United States are ranked third and fourth appearance, the former two is probably the handle and cost-effective Taobao together, how you look at the rankings, or you comment ranked first and second of these two sites.
Wang: This is what we need to clearly define the general flow of traffic if you can see the quality, because we are e-commerce site, and finally to flow into the same volume, and the other is to look at how to understand you buy this matter, as I just described it, the U.S. group is focused on doing our local services, we do e-commerce industry is the third, if you go to sell some of the physical commodity, such as Apple to sell or to sell you some small of appliances, these are physical commodities tend to do the traditional e-commerce.
previous two together regardless of cost or Taobao handle a large proportion of them do physical goods, the U.S. group is focused on doing local services. Because we are very clear if you are doing the traditional physical commodities, this is not a new market, then you are faced with the old electrical business competitive, for example, how do you like Taobao competition, how do you like Jingdong competition, I think is not as good development prospects. As far as I know, based on our market survey, local services, the U.S. has the largest group buy site.
ZDNet: U.S. group buy local service stations throughout a ratio?
Wang: accounting for our own website do?
Wang: over 90%.
ZDNet: U.S. groups in 98 cities across the country have launched the service, there will be many probably list every day, we want to know how much of this volume in the end.
Wang: volume group in accordance with orders or vouchers in accordance with the United States would count about 10 million.
ZDNet: is the country?
ZDNet: we also see, for example, buy a website, like the United States together excellent product, it is the beginning is to go buy site, we found that recently he has also to do some things like the mall, the U.S. team will not have This plan, launch day to buy a not to say that this thing is over time you can buy that.
Wang: Yes, just as we introduce, in fact, very different, for example, do you just mentioned cosmetics, he is actually a vertical B2C mall, so he is not too big paradigm shift, and U.S. group net from the beginning we are focused only on the service, is not the same service with the goods, services, inventory problems do not exist, there was no logistics problems, but the service have capacity problems, you have no guarantee that the customer experience, to the user the best experience, then, a restaurant can not too much, the team can not be ranked too long, so it there is the need to do some selection.
addition to business terms, it is working in cooperation with the United States is a good marketing role, we first in the short term so that he has great exposure, good word of mouth. Because U.S. business groups to a large network of cooperation when the discount, the discount can not be long wearing, otherwise it will affect its normal business.
ZDNet: You mentioned the U.S. group’s flagship service is localized service, we know that the handle or other sticky rice they have such a service. I found a similar service, also a massage service, many families are offering, how to let users choose you?
Wang: all businesses will have different options, the best business buy his more rational look at this thing, he does not do the whole day to buy. I just introduced its cooperation with the U.S. group net the best results it should come up with its main service, give a great discount, through the cooperation of the U.S. Mission Network can be obtained in a very short time exposure, good word of mouth, the best way to bring him to the gang, is the U.S. group net to help him bring the consumer experience of their services, they are satisfied, will become repeat customers, or very, very satisfied, he will her friends, who can become secondary consumer, and is three times more normal consumer prices. This is ideal for businesses.
buy site with all kinds of cooperation, then give the consumer the impression that I do not have to go and so is price, so I always buy enough. So buy a business identification process, or they will slowly understand how to co-operation should have the best results.
ZDNet: But you may have misunderstood my question, my problem is not that business, I mean users, I face the same few, almost buy, such as the A’s also provided us with this service, are Several buy on the site, put in rice, is also put in the QQ group, how to let the user to the United States lost in a fog?
Wang: the consumer’s experience in two parts, part of the website and the other part of the cooperation provided by merchants, these two parts is very good cooperation in order to ensure that consumers are very satisfied with this third-party survey, for example, you can look at a while back comparing the domestic authoritative body DCCI buy the site he has done a lot of consumer satisfaction surveys, the U.S. group network is at the top, first place. That there will be a lot of details, such as from 4 March this year when we launched the first anniversary of the buy worry-free program, we first commitment consumption can be overdue refund within seven days of consumption can also be a refund, let the consumer were no worries, if you go to another merchant consumers are dissatisfied, the U.S. group-free alone, this number of measures so that consumers feel very secure. These measures, along with other some of our more stringent quality control measures, screening for many businesses, so in the end to ensure that consumers in the United States last group net satisfaction is the highest.
ZDNet: You said this is not satisfied with how to return a single assessment of a standard?
Wang: If the consumer spending to business after he was not satisfied, then the easiest way he can communicate with the business, if the business can not give him a satisfactory answer, he can contact our customer service call 400, our customer service staff will help him to talk to business negotiation, if the consumer is not satisfied, then no problem, we respect his choice to give him one free.
ZDNet: unconditional free one is not it?
orders less than 10% of the profit 100 million for July sales
ZDNet: You mentioned tomorrow about 100,000 orders, I would like to know which of your profit?
Wang: Our co-operation with the business profits, we take part of the commission, because we are now in the extended period, so the commission rate is not very high, probably less than 10%.
ZDNet: your overall sales last year, more than 200 million, right?
Wang: ah, the first year is 230 million.
ZDNet: You have said before this year’s target is 16 million, now in August and September, and you still far away from that goal?
Wang: progressing very well, now seven months of this year are basically maintained an average growth of 20% per month, last month we have monthly sales of billions of dollars, and I believe the next few months also will have more growth, this year 1.6 billion a year to complete the target is not a problem.
ZDNet: will reach 20 billion?
Wang: This is the fourth quarter last we see of consumer enthusiasm is very high, because the impact with the holidays as well.
ZDNet: get your group in the United States before the first round of financing, when we made a more eye-opening move is to display your cash alone, can not disclose the $ 50 million investment which the number of Alibaba ?
Wang: I would like to explain what you just said that behavior, because the U.S. network is a very particular group of business integrity, we put faith on the front, but some time before the entire industry or market may be a little less good tendency, especially in a number of other companies are very exaggerated, whether he put this figure the amount of financing or sales amounts are exaggerated a lot. We do not want to do, because we are honest business, or our children can not face their own employees, but we do not want to say because we publish the true figures, the figures seem exaggerated opponents released a small number of us, so we choose very direct way that we announce our bank statements, so we see this number.
second round of financing, then we have a total of $ 50,000,000, which led by Ali Baba, the other is Northern Light Venture Capital, as well as East International, and our investors on A Sequoia Capital has also invested in That which is the lead role of Ali Baba, but the other three are still with the investment. Because we are also very interested in other investments, we hope to coordinate as much as possible, we can introduce investors, unite investors.
ZDNet: Ali Baba to your investment accounts for what percentage?
Wang: He is certainly a dominant position in order to become a leader.
ZDNet: More than 50% of it?
Wang: I have the specific numbers may not be convenient to discuss.
ZDNet: now on to the next round of financing, how much the next round of financing plan?
Wang: We used to do a repeat.
are listed on the National waiting for the right time to lay off 2500 employees did not
ZDNet: buy before we also see the site Groupon has submitted IPO application, you also made a number of options to employees, is not listed on there soon to prepare it?
Wang: Let me explain the options in this matter, as do the U.S. group net asset light is a thing that we do not need a lot of hardware equipment, production equipment, all of our assets is the people, so we are very emphasis on employee growth, but also to share with employees the company attaches great importance to the growth of income, so we have the option plan, and we are committed to achieve full ownership.
As listed in this thing, I think this is a natural thing, any company not a normal financing as a starting point should be to focus on listing, whether it is A round, B round of financing or listing, the process of enterprise development should be some of the milestones that financing behavior, but not the ultimate goal, so just say well this year, market development, the U.S. network development group well, if we maintain this state, then the fact is from the listing standards can be achieved very quickly . After choosing whether to meet the standards listed, then see the right time, because on the one hand with enterprise development, on the one hand but also with a large environment.
ZDNet: the development of good buy site will be listed, the development of poorly layoffs will collapse, and now there are some sites within the industry is constantly layoffs, including high before coming from abroad as well as our network of local friends of Wo Wo group, they have some cuts, layoffs or even a dispute, the U.S. group net there is no such a phenomenon, or how you look at this thing?
Wang: We do not have this problem, because we start is more practical, and we have the first, but we did not say crazy desperate to recruit people, we still focus on efficiency, great emphasis on quality. It is precisely because we have to have more rhythm before the expansion, develop more quality, so we do not need overkill to layoffs.
ZDNet: So you now about the overall number of all employees?
Wang: together about 2,500 people nationwide.
ZDNet: we buy so much, you are not the founder of microblogging Well, now want you to talk about more domestic fire microblogging phenomenon how do you see?
Wang: I feel very good, just like we cook not the same as the first in 2007, we hope that this new approach is a very simple, especially combined with the mobile phone, anytime, anywhere you can give us to provide a sharing of tools, now, no matter whether it is rice or just Sina microblogging promoting or Tencent microblogging good, I think that is really a great change in the lives of everyone, everyone we spoke a lot easier to make this messaging a lot easier, I think this is a good thing.
ZDNet: but the micro-blog and SNS before some communities, such as everyone, Sina, and everyone is now more competitive situation, how do you think the two of them in the future some of the development?
Wang: I think it is not exactly the same, an integrated SNS, whether it is Facebook or all networks, they provide a more comprehensive functionality, but also will promote real name, whether or not Guanfan microblogging, form relatively simple, with lightweight, quick win.
ZDNet: Well, thank you very much in an interview.
Wang: You’re welcome.(This article Source: ZDNet reports)
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